📋 Tender Overview
The Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) presents Follow the Route, a new digital travel content created for social networks that seeks to inspire travelers to discover the diversity of destinations that Peru offers.
The first edition of the program takes place in Lambayeque and will be made up of five chapters dedicated exclusively to the main tourist attractions of this region. Throughout these episodes, viewers will be able to tour museums, archaeological sites, beaches and routes of faith linked to Pope Leo XIV, discovering the cultural and natural wealth of the destination.
The program is presented in the format of a travel log, where the drivers share recommendations, travel information and personal experiences that allow the audience to feel part of the journey. The five chapters of this first season will be broadcast through PROMPERUs social networks.
With this initiative, PROMPERU, an entity attached to Mincetur, presents a new digital tourist content product, which seeks to show in a dynamic and close way the diversity of destinations in the country.
