📋 Tender Overview
The Fair, which marks the beginning of fashion, shows the trends that will be seen for the next season and that is why its importance in the fashion industry, reported PROMPERU. With the support of the PROMPERU Commercial Office in Paris, twelve exporting companies in the textile sector participate in the Premiere Vision Paris fair from July 2 to 4, where they present their best offer of garments based on alpaca fiber.
Premiere Vision Paris is the fair that marks the beginning of fashion and shows the trends that will be seen for the next season. Therefore, it has great importance in the fashion industry, since it is a guide for international buyers and visitors.
PROMPERU has participated in the fair since 2021 in the Manufacturing space. In the last edition, eight Peruvian clothing companies participated.
It is worth mentioning that this is a very strict fair regarding the selection of exhibitors. Applicants must go through an evaluation process that includes review of records and physical samples.
Along these lines, in this 2024 edition, twelve will present their best pieces: Maison Anaychay, Industria Alpaka, Royal Knit, Awana Alpaca, Tramas, Kero Design, House of Pima, Corceli, Art Atlas, Incalpaca, Natur Alpakka and Harkened .
These participating companies exported USD 31.8 million in 2023. Ten of them come from Lima, the other 2 from Arequipa. Six have current Fair Trade certification.
In addition, 90% of the companies have the collaboration of artisan communities for manual production both in Lima and in the regions; and 80% are led by women.
The fair has an Alpaca del Peru room in the Peruvian stand with the aim of providing information about the luxurious alpaca fiber and its breeding, and promoting the Alpaca del Peru brand and sustainability in this area.
In this space, the winning garment of the Honorable Mention of the Alpaca Awards Contest organized, for the fourth consecutive year, by the Commercial Office in Paris in collaboration with the prestigious ESMOD school, is displayed.
In addition, Peru will participate in the Pitch space at Premiere Vision on Tuesday, July 5, with a presentation titled Alpaca: sustainable fashion. This space is dedicated to showing the main innovations in the textile industry, offering a platform for companies to present their most notable advances.
On this occasion, Peru will present alpaca fiber as a sustainable and versatile resource, highlighting its ecological benefits and its potential for sustainable fashion.
