📋 Tender Overview
ProInnovate is an important ally for national SMEs seeking to start or consolidate their position in the digital market. In the dynamic business environment, staying competitive is essential. Digital transformation is presented as the route to achieve this, enabling the incorporation of new technologies that not only optimize costs and processes, but also strengthen the relationship with clients and suppliers, and increase sales.
Recognizing this reality, the Ministry of Production, through the ProInnovate Program, has taken an important step to support MSMEs, agricultural cooperatives and productive associations in their transition to digitalization through the Digital MSME Competition. This competition channels financing to various organizations, helping them implement technologies that drive their growth.
Learn how companies like yours are transforming their operations and positioning themselves at the forefront of the Peruvian market with the support of ProInnovate:
La Italiana attracts customers through personalized, online service: The company Servicios Gastronomicos La Italiana, from the Arequipa region, dedicated to the preparation of traditional Mediterranean dishes, has implemented various digital and commercial marketing strategies to build customer loyalty and keep them captivated with its products and services.
Gutierrez Schaeffer creates an individualized experience in the fashion sector: In the La Libertad region, the company Gutierrez Schaeffer, focused on the design and personalized manufacture of womens footwear, has developed a platform that integrates different service channels to obtain from its target audience the necessary information for its individualized designs, full of details and elaborated to highlight a feminine story.
Naghab, the digital platform to expand the dissemination of services in the personal care sector: Naghab is a brand of natural cosmetic products and services that revalues the inputs of Peruvian biodiversity. Dermatologically tested, organic, cruelty free and vegan, this company has implemented digital commerce and customer service actions that have allowed them to optimize their sales channels and expand their market coverage.
Dakamu: A payment system in installments to finance the planned trip
Through an interest-free payment system in installments, the tourist company Dakamu, from the San Martin region, seeks to generate quality experiences for tourists to national and international destinations. With the support of ProInnovate, Dakamu optimized its commercial customer service management and its web platform, accessing new markets and increasing its clientele.
Financing and adoption of digital tools
ProInnovates support for the application of digital technologies facilitates the identification of the main obstacles and opportunities in production processes, providing technical assistance for business digitalization. Financing for proposals related to business digitalization is carried out through the Digital MSMEs Contest, granting up to S/ 45,000 for the execution of projects in two stages: diagnosis (up to S/ 5,000) and implementation of digital tools (up to S/ 40,000).
