📋 Tender Overview
"Qara Saruy", which translated into Spanish means "leather footprint", is the new digital platform created by entrepreneurs in the footwear sector under the support of CITEccal Arequipa. The purpose is to reactivate the commercial activity of companies in the field through digital strategies.
To this end, we sought to standardize the digital capabilities of the participating companies who, through a marketing plan, developed their visual identity and generated an e-commerce platform as a virtual sales channel. Initially, products of the founding companies are exposed, but it is projected in the medium term to provide the opportunity for new MSEs to exhibit their products.
This achievement comes after winning the Productive MSME – Alternative 2 contest, co-financed and promoted by PROINNOVATE within the framework of the project: "Implementation of technical tools and development of digital trade channels that contribute to the expansion in the national and international market and the economic reactivation of the footwear factories that make up the JUNED consortium of Arequipa".
The promoters of this innovative digital platform through the JUNED consortium are: KAFU Export E.I.R.L., represented by Junior Yupanqui Contreras, Jomelia Beltrán Madariaga company, in charge of Medaly Córdova Beltrán and Nova Footwear Factory, represented by Reyna Tunquipa and Naysha Condori.
The technological services that were developed during the execution of the project, also include the development of content and digital marketing strategies that guarantee the positioning of "Qara Saruy" in the national and international market. In them, the strength of leather footwear manufactured by Arequipa entrepreneurs who respond to market trends stands out. On the digital platform you can find in the line of men's casual footwear the KAFU brand, in sports shoes and leather shoes, the NOVA brand and women's fashion footwear and in leather the GAROT brand.
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The project represents a successful experience of business associativity that has managed to put individual interests first to propose effective solutions that reduce the commercial and digital gap of companies in the footwear sector in the Arequipa region.
In this way, it seeks to achieve economic reactivation in the commercial and digital field with high potential to access national and international markets and with an impact on the entire sector in question.
