📋 Tender Overview
Within the framework of APEC Citizen, more than 4500 nationals benefited from these scholarships that drive the countrys digital development.
Thanks to the renewed alliance between the Ministry of Foreign Affairs and Microsoft, thousands of entrepreneurs, teachers and public sector officials can access unlimited scholarships in digital marketing and artificial intelligence, which will strengthen their business, pedagogical and decision -making capabilities .
The senior official of Peru before the Asia-Pacific Economic Cooperation Forum (APEC), Ambassador Renato Reyes, stressed that these scholarships are framed in the APEC Citizen 2025 initiative, which last year approached the forum and its benefits to Peruvian society to through socio -economic empowerment programs, academic activities, among others.
The ambassador explained that this scholarship program provides tools to entrepreneurs to improve their products and businesses, teachers with pedagogical techniques and public officials are trained in the use of artificial intelligence that helps the development of public policies.
Entrepreneurs can access scholarships in digital marketing for free and should only have an electronic device with Internet access. In 2024 more than 4500 Peruvians benefited from these training.
Training in digital marketing and artificial intelligence
The beneficiaries will be able to access training in two fundamental areas:
- Marketing 360 deg: A completely online 17 -hour course that introduces the participants to the digital marketing ecosystem, providing them with strategies and tools to optimize their presence in social networks, design advertising campaigns and take advantage of artificial intelligence in content management.
The registration link is as follows: https://www.tfaforms.com/5126335?tfa_1412=170&tfa_716=tfa_1598
- IA generation (Genia): It is a program, aimed at public sector officials, which has three approaches:
Genia Public Sector: Training in artificial intelligence applied to public management.
Autuated genia: course for anyone interested in enhancing their productivity with generative.
Genia Training to Trainers: Hybrid training that combines AI with pedagogical methodologies for teaching.
Both programs will be given through the Global Eidos Virtual Campus, guaranteeing quality content and dynamic learning.
This initiative seeks to close digital gaps in the country and strengthen the modernization of the public sector, allowing Peruvian officials and citizens to access updated knowledge in emerging technologies.
With this alliance, the Foreign Ministry and Microsoft ratify their commitment to the development of digital skills, generating growth opportunities for thousands of Peruvians in an increasingly technological environment.
