📋 Tender Overview
As part of the social support that the Urban Transport Authority for Lima and Callao ATU has been carrying out for the merchants of the Tierra Prometida Retail Market the entity today delivered the results of a study that allowed diagnosing the current performance of the supply center and that proposes alternatives to improve sales and position the brand in the area and throughout Metropolitan Lima.The accompaniment carried out by the ATU to more than 2500 merchants began in 2020 due to the transfer of their businesses from the area they occupied where the July 28 Station E-16 and the PV16 ventilation shaft will be built. Line 2 of the Lima and Callao Metro in the district of La Victoria to the Tierra Prometida Retail Market in the district of Santa Anita. Since then the ATU has accompanied merchants so that they can formally consolidate their businesses in the new space. In this sense the entity contracted the study Brand Performance Evaluation Promised Land Retail Market which indicated housewives restaurants distributors and other markets in various areas of Lima as the main target audience.During the document delivery ceremony which took place in said market Mara Jara president of the ATU stressed that the entity always works according to the needs of citizens and highlighted the work that the merchants of the Promised Land have been carrying out to be able to get ahead. For his part Edson Tinoco manager of the Tierra Prometida Retail Market stressed that the ATU saw in the formalization the alternative to improve the quality of life of merchants. In that sense he added that the market managed to consolidate in just one year and that the study carried out will be very useful to improve in various aspects such as customer service.Line 2 of the Lima and Callao Metro will have 27 stations and will link the district of Ate with Callao in just 45 minutes. Currently covering this distance by public transport requires approximately two and a half hours.
