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The digital era marks a comprehensive revolution in the way people connect, create and operate society; Besides opportunities and advantages, the digital era also poses many challenges to the publishing industry, changing reading habits, distribution methods as well as readers tastes. Associate Professor, PhD. Vu Trong Lam, Director - Editor-in-Chief of the National Political Publishing House Truth speaking at the Conference. On the afternoon of October 10, 2025, in Hanoi, on the occasion of the 73rd anniversary of the Traditional Day of the Vietnamese Publishing, Printing and Publishing Industry (October 10, 1952 - October 10, 2025), contributing to summarizing 5 years of implementing Directive No. 44-CT/TW dated April 16, 2020 of the Secretariat on innovation, improving the quality and efficiency of publishing, distribution and research, Studying theoretical and political books, the National Political Publishing House Truth coordinated with the Vietnam Publishing Association and the Academy of Journalism and Communication to organize a national scientific conference Orientation for the development of Vietnamese publishing in the digital era. The conference was chaired by Associate Professor, PhD. Vu Trong Lam, Director - Editor-in-Chief of Truth National Political Publishing House; Associate Professor, PhD. Pham Minh Tuan, Deputy Editor-in-Chief of Communist Magazine, Chairman of Vietnam Publishing Association; Associate Professor, PhD. Pham Minh Son, Director of the Academy of Journalism and Communication. Attending the conference were leaders of a number of central departments, ministries and branches; The Vietnam Publishing Association, publishers, training facilities, printing and publishing companies, and many experts and scientists. The conference is a scientific forum for experts, scientists, leaders, and managers to exchange and discuss to deepen theoretical and practical issues, properly evaluate the current situation, clarify difficulties and limitations on that basis, and propose key and breakthrough solutions to develop Vietnams publishing industry in the digital era with the outstanding characteristic of innovation. work Dynamics and strong influence of science, technology and digital transformation. Speaking at the opening of the conference, Associate Professor, PhD. Pham Minh Tuan, Deputy Editor-in-Chief of Communist Magazine, Chairman of the Vietnam Publishing Association, said that digital technology opens up great opportunities to innovate editing, publishing and distribution processes; expanding the market, increasing interaction with readers, spreading Vietnamese culture to the world. Vietnamese publishing today is not only a communication industry of knowledge, but also a creative industry of the digital age, a convergence of technology, knowledge, culture and people. Delivering the opening speech at the conference, Associate Professor, PhD. Vu Trong Lam, Director - Editor-in-Chief of National Political Publishing House The truth clearly states that publishing is an activity in the field of culture and ideology, directly contributing to building the cultural and intellectual foundation for society, protecting the ideological foundation and political regime of the country, building ethics, lifestyle and comprehensive development of Vietnamese human personality; contributing to human resource training, fostering talents, and forming a learning society. Publishing is also a cultural industry, contributing to the overall achievements of the national economy. According to statistics, by 2024 the country will have 57 publishing houses that have published 51,443 books, with a total of 597 million copies in print. The field of electronic publishing has made clear progress, with 54.3% of publishers participating, an increase of 29.1% over the previous year. These positive numbers show that, in the new context, with fierce competition from audio-visual media and social networks, the publishing industry has actively, proactively innovated and created to develop. National scientific conference Orientation for development of Vietnamese publishing in the digital era.Assoc.Prof.Dr. Vu Trong Lam emphasized that the digital era (or digital age) is the period when digital technology, especially the internet, artificial intelligence, big data and digital platforms become important foundations in all areas of social life. The digital era marks a comprehensive revolution in the way people connect, create and operate society; Besides opportunities and advantages, the digital era also poses many challenges to the publishing industry, changing reading habits, distribution methods as well as readers tastes. The national scientific conference Orientations for developing Vietnamese publishing in the digital era focuses on three major contents: First, clarifying core theoretical issues about digital transformation, publishing industry development trends and international lessons for Vietnam; requirements on the quality of human resources and the application of artificial intelligence in publishing activities. Second, analyze the current state of Vietnams publishing industry over the past time, evaluate the results achieved, difficulties, limitations, problems raised as well as opportunities for development in the digital era. Third, propose an orientation and system of key, breakthrough, and strategic perspectives and solutions for the development of Vietnams publishing industry in the coming time. At the conference, opinions and presentations all agreed that digital transformation and application of scientific and technological achievements are inevitable trends, and at the same time an opportunity for Vietnams publishing industry to develop to new heights, becoming one of the spearheads of the national cultural industry. If you want to do that, you needRaise awareness of all levels, sectors and localities about the role of publishing activities. Clearly define, investing in publishing is in
