📋 Tender Overview
Gia Lai today is facing a historic tourism development opportunity. From a land rich in potential in the Central Highlands, Gia Lai has expanded its development space, forming a continuous tourism ecosystem - a seamless space - from the mountains to the blue sea, with the resonance between natural resources, cultural depth and market connectivity. Download Gia Lai participates in tourism promotion at the Vietnam International Tourism Fair - VITM 2026. Photo: VGPIn 2026, Gia Lai is honored to be selected to host the National Tourism Year 2026 with the theme Great thousands touch the blue sea. This is a golden opportunity to introduce the image of a new Gia Lai, formed on the basis of close links between two lands rich in identity, Binh Dinh and Gia Lai. This connection opens up a unique inter-regional development space, creating a different attraction for local tourism. Preserving and fully promoting local core values At the Gia Lai Tourism Promotion Conference within the framework of Vietnam International Tourism Fair (VITM Hanoi 2026) held from April 9, 2026 to April 12, 2026, in Hanoi, Ms. Do Thi Dieu Hanh - Director of the Department of Culture, Sports and Tourism of Gia Lai province said that 2026 is a particularly important milestone, opening a new stage of development for the province associated with the implementation of major resolutions of the Central and local governments. This is the foundation to realize development expectations in the new era, in which tourism is identified as one of the important pillars. Immediately after the opening of the National Tourism Year 2026, Gia Lai recorded a widespread spillover effect, affirming its potential and creating important momentum for the provinces tourism industry to make a strong breakthrough in the coming time. Accordingly, in the first quarter of 2026, Gia Lai welcomed 4.2 million visitors, an increase of 14% over the same period. Of which, international visitors reached 64,900, a sudden increase of 72%; Domestic visitors reached 4.1 million, an increase of 13.7%. Total revenue from tourism is estimated at 8,710 billion VND, an increase of 17%. Gia Lais appeal is affirmed from the connecting philosophy of the National Tourism Year theme, which is the harmonious interference between nature, culture and development space. Coming to Gia Lai, visitors can experience a unique journey from the cultural space of Central Highlands Gongs - an intangible cultural heritage of humanity - to the typical values of the coastal region. In the National Tourism Year 2026, Gia Lai aims to welcome 15 million visitors, with a total revenue of over 35,000 billion VND, aiming to turn tourism into a key economic sector by 2030. To realize the set goals, the work Advertising and promotion are considered to play an important role. Realizing the great potential that needs to be accompanied by an appropriate development strategy, Gia Lai provinces leaders define a thorough philosophy: Culture is the root - Nature is the strength - People are the center. According to Ms. Do Thi Dieu Hanh, Gia Lai chooses the path of sustainable development, not chasing growth at all costs, in order to fully preserve and promote the local core values. Turning opportunities into a real driving force for tourism growth. Assessing Gia Lais potential, Mr. Vu The Binh - Chairman of the Vietnam Tourism Association said that the locality is facing a favorable time to make a breakthrough, especially when chosen to host the National Tourism Year. However, to turn opportunities into real growth drivers, Gia Lai needs to quickly develop new tourism products to keep up with market trends. According to Mr. Vu The Binh, cultural tourism needs to be identified as the core foundation, because this is the factor that creates its own identity. Gia Lai owns a cultural gold mine with gong space, festival system and rich indigenous life. At the same time, the green tourism trend is becoming an inevitable requirement, requiring localities to synchronously apply green criteria in management and operation. Ms. Nguyen Thi Hoa Mai - Deputy Director of the Vietnam National Tourism Administration said that Gia Lai has a dual advantage and has a diverse and multi-layered tourism space, with a full product ecosystem including eco-tourism; beach tourism, resort; cultural and heritage tourism; community tourism. Gia Lai has its own stories and characteristics to develop tourism from history, culture, natural resources and the worlds tourism development trends. Green stories, slow living, touching emotions. Turn villages, tea hills, pine forests, coffee farms... into slow experience destinations, with in-depth cultural stories. This is a distinct long-term strategic competitive advantage. However, Ms. Mai Hoa also pointed out some limitations that Gia Lai tourism is facing, first of all, Gia Lai is strong in resources but weak in finished products, experiences are fragmented, lack of stories, lack of accompanying services, and lack of high-end products. Therefore, guests come but do not have much to spend money on and stay long. Besides, the intra-regional connection infrastructure is not yet convenient. Even though there is an airport, traveling from Pleiku - Quy Nhon is not convenient; has not strongly attracted businesses to participate in promotion. On the other hand, if you do not clearly position who you are, you willWhere does h stand in the tourism map of Vietnam and in the region?, the media will be spread out, unable to recognize the provinces tourism image. In addition, it is necessary to resolve the issue of traditional promotion and advertising to market marketing. Therefore, Ms. Mai Hoa believes that it is necessary to choose a focus to develop Gia Lai tourism in the coming time, in which 3 main issues need to be resolved, firstly, it is necessary to focus on building unique, competitive tourism products. high, taking the axis linking forest - plateau - sea as the foundation; each product must
