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On November 4, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) held a press conference to provide official information about the program National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2025. Ms. Lai Viet Anh, Deputy Director of the Department of E-Commerce and Digital Economy, information about Vietnam Online Shopping Day - Online Friday 2025 - Photo: VGP/Vu Phong According to Ms. Lai Viet Anh, Deputy Director of the Department of E-Commerce and Digital Economy, Vietnam Online Shopping Day - Online Friday 2025 will focus on building a comprehensive connected ecosystem with the theme Safety - Peace of mind - Happiness. This years theme clearly shows the orientation of The Government in promoting e-commerce to become a modern, transparent, reliable and rich shopping channel with positive experiences. Online Friday not only aims to create a common playing field to strengthen trust, protect consumer rights, help them feel secure about product quality and online transactions, but also bring convenience, joy and excitement throughout the digital shopping journey. At the same time, the program also aims to strengthen the bond and sustainable companionship between the business community and consumers. Specifically, the 2025 program will focus on main contents such as: Improving operations Actively experience e-commerce and digital technology through organizing the largest online shopping program in Vietnam and a technology experience space; build consumer trust by providing practical incentives, promoting electronic payments, and strengthening the prevention and control of counterfeit and counterfeit goods; Support businesses in digital transformation, improve technology application capacity, promote local products and promote promotion, identification and consumption of genuine products, and support local businesses to export online, contributing to overall economic development. Mr. Nguyen Huu Tuan, Director of the Center for Development of E-commerce and Digital Technology (Department of E-Commerce and Digital Economy) information about the programs activities - Photo: VGP/Vu Phong Fun is shopping, shopping is fun - The new spirit of Online Friday 2025Vietnam Online Shopping Day - Online Friday 2025 is designed with a series of key activities, to strengthen market trust and raise brand value in the digital space. At the press conference, Mr. Nguyen Huu Tuan, Director of the Center for Development of E-commerce and Digital Technology (Department of E-commerce and Digital Economy), shared that the slogan Fun is shopping, shopping is fun was chosen by the Organizing Committee this year to convey a youthful and close spirit, encouraging consumers, especially young people, to enjoy online shopping as an exciting digital cultural experience, instead of just a normal shopping behavior. The Organizing Committee believes that that when consumers, businesses, digital platforms and stakeholders join hands to create a healthy, trustworthy and inspiring e-commerce environment, Online Friday 2025 will become a special mark, where shopping is not only convenient but also fun. National E-Commerce Week will be organized by the Ministry of Industry and Trade from November 13 to November 17, 2025. Promotional limit: The maximum limit of the value of goods and services used for promotion and the maximum discount for promoted goods and services is 100%. Specific activities: Organizing the Opening Ceremony - Kick off Vietnam Online Shopping Day 2025 is a central event, attracting millions of consumers and thousands of businesses to participate. Deploying the Livestream Online Friday 2025 event series with the theme Safety - Peace of mind - Security fun on platforms and applications under the Program, to provide in-depth knowledge and information to help consumers recognize and distinguish between real and fake goods. In particular, this years Online Friday season for the first time will have a Mega Live session conducted by the Organizing Committee, with visual demonstrations and detailed instructions on how to distinguish between real and fake goods, thereby raising awareness and skills in identifying genuine products for consumers. Organizing a space to experience and exhibit genuine products and conversion solutions Change numbers for businesses. Here, people can immerse themselves in the digital technology space, explore modern shopping solutions, experience convenient digital payments and smart logistics services. Anh ThoSee moreSee moreSee moreSee moreSee more
