📋 Tender Overview
On July 24, in Ho Chi Minh City, Nutifood Nutrition Food Joint Stock Company signed an agreement to cooperate in training, professional development and development of digital media human resources with the Radio, Television and Electronic Information Testing Center under the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism). Download Nutifood representatives and the Radio, Television and Electronic Information Testing Center signed a cooperation agreement to train, foster professional skills and develop digital media human resources - Photo: VGP/LT Contribute to standardizing the capabilities of digital content creators In recent years, livestream and business activities on social networks are becoming popular ways for businesses to introduce products, reach customers and promote business activities. This development leads to the rapid increase of KOLs (influencers), KOCs (influential consumers) and digital content creators and online advertisers. However, the markets requirements no longer stop at the ability to attract views or promote sales. Digital content creators need to properly understand the product, master relevant regulations and be responsible for the information they transmit. Therefore, the program of training, professional development and development of digital media human resources has been implemented under the professional direction of the Department of Radio, Television and Electronic Information, combining legal knowledge and professional standards from management agencies with practical experience from Nutifood. The training program focuses on providing legal knowledge in the field electronic information, network security, advertising, tax obligations and consumer rights protection; At the same time, adding livestream skills, creating content and working with businesses. Students who meet the post-training requirements will be granted a certificate, with information authenticated by the Department of Radio, Television and Electronic Information, and can be recorded on the National KOL Information Portal. This is not a license to practice or a mandatory condition to enter the market. The certificate recognizes that learners have been equipped with the foundational knowledge to operate methodically, in accordance with regulations and responsibly. Having an authentication mechanism from a management agency also contributes to increasing transparency, creating more grounds for businesses and brands to refer to when choosing suitable KOLs, KOCs and digital content creators. Mr. Nguyen Thanh Hai, Director of the Radio, Television and Electronic Information Testing Center, said the notable point of the program is the ability to connect activities. Training activities with kol.gov.vn - Information portal and database of Vietnamese digital content creators and online advertisers, built and assigned to the Center for management and operation by the Department. The value of the program does not stop at issuing certificates of course completion but aims to form an ecosystem connecting data, training, businesses and state management, Mr. Hai emphasized. Download Both parties agree that the training program focuses on providing legal knowledge in the fields of electronic information, network security, advertising, tax obligations, and consumer rights protection - Photo: VGP/LTNutifood brings practical problems into the training program According to the agreement, as a partner, Nutifood will bring practical experience of businesses into the training program through sample products, typical situations and practical problems that arise during the cooperation process. Collaborate with KOLs, KOCs and content creators. Thereby, students have the opportunity to access the entire process of collaborating with brands, from researching products, receiving requests, verifying information to developing content and handling arising situations. Including real problems, real products in the training program helps students not only understand the regulations but also understand how to apply knowledge in a real working environment. Thereby, the program contributes to narrowing the gap between training content and the standards that businesses set for digital content creators. Nutifood representatives said that a suitable content creator needs to balance three factors: the ability to create attractive content, business efficiency and accuracy and transparency of information. As personal reputation becomes increasingly closely tied to brand reputation, the responsibility of KOLs and KOCs to consumers also becomes more important. Accompanying the program demonstrates Nutifoods orientation in participating in developing human resources for commercial activities on social networks, instead of only approaching KOLs and KOCs as communication partners. Through the coordination between management agencies, training units and Nutifood, the program is expected to contribute to forming a team. Content creators have knowledge, skills and a sense of responsibility; thereby promoting livestream, advertising and online business activities to develop more professionally, transparently and sustainably.Le Thanh
