π Tender Overview
Another milestone for IDEX Pay as we open a new market in South Asia, with an innovative challenger bank. This will be the first launch of biometric payment cards in this country at scale.
With digitization as a core focus, the bank considers biometric payment cards a key enabler to accelerate digital adoption. Biometrics fits perfectly into the bankβs strategy of differentiating through technology innovation, as they provide responsible financial services to all, enabling economic progress.
Today Asia accounts for close to 75% of all global payment transactions, surpassing Europe and North America, and taking a global lead in payment technology1. Card expansion is growing faster in Asia-Pacific than in other regions, as consumers shift away from cash and toward digital payments. IDEX continues to execute on its strategy to open biometric card markets in Asia one country at a time.
βIDEX Biometrics is bringing more seamless and secure payments to consumers as the digital transformation reshapes the regionβ, shared Catharina Eklof, Chief Commercial Officer of IDEX Biometrics. βOur strong base of card manufacturers in South Asia, combined with IDEX Pay market customized implementation programs, are enabling accelerated adoption of biometric payments.β