📋 Tender Overview
The 2026 New Year holiday takes place in 04 days with favorable weather in all 3 regions, causing bustling tourist activities in many tourist areas and destinations. Topping the list of attractive destinations are Phu Quoc, Da Lat, Mang Den, City. Ho Chi Minh, Hanoi, Da Nang, Nha Trang, Vung Tau, Mui Ne. Download Tourists have fun around Hoan Kiem Lake (Hanoi) during the New Year. Photo: VGP/MT According to statistics from the Vietnam National Tourism Administration, during the 2026 New Year holiday (from January 1 to January 4, 2026), the Tourism industry is estimated to welcome and serve about 3.5 million visitors. Southern tourists continue to pay attention to trips to the North and beach resorts. Northern tourists choose to travel to the Northwest mountains to enjoy the feeling of winter or move to the South to warm sunny seas such as Phu Quoc, Nha Trang, Con Dao... For inbound tourism activities, the New Year is the peak tourist season of the year, so the number of international visitors continues to grow strongly, international visitors mainly come from the markets of China, Korea, the United States, Thailand, Malaysia, Singapore... Average room capacity at tourist accommodation establishments calendar reached about 51% nationwide; Some key tourist localities recorded higher capacity, about 65%. According to the National Tourism Administration, the New Year holiday has not recorded any serious incidents or problems related to tourism activities across the country during the 2026 New Year holiday. The work of ensuring security and safety is maintained; People and tourists celebrate the 2026 New Year happily, safely, and economically. There is no phenomenon of price increases, price pressures or cutting off tourists. Many new quality tourism products have been launched. At tourist areas and destinations, many cultural, artistic, and entertainment events take place vibrantly, creating highlights to attract visitors and experiences. Many localities have organized to welcome the first tourists in 2026, showing hospitality, conveying the message of safe tourist destinations and determination to renew the destinations image. In addition, there are events to welcome the New Year, Countdown countdown programs, fireworks displays and a series of cultural, artistic, entertainment and recreational activities to celebrate New Year 2026, creating an atmosphere of competition and excitement among all classes of people. The 2026 New Year tour market witnesses more diversity in destinations, richness in product types and a clear upgrade in service quality. Many localities and travel businesses have launched new products or renewed old products: Hanoi launched 4 heritage tourism itineraries (Thang Long Four Towns - Mother Goddess Temples - Craft Ancestor Communal House - Hanoi Pagoda), rural tourism space The Color of Tuong Phieu in Phuc Tho, tour Flagpole Memories, cycling tour Hanoi with beautiful sound; Tour to explore Moc Chau-Son La-Dien Bien in white mustard flower fields, plum valleys and heroic historical relics of the Northwest region; Ta Xua-Bac Yen cloud hunting tour is for those who love watching the sea of white clouds as far as the eye can see; City. Ho Chi Minh City opened the 12D+ immersive technology and art exhibition and presentation complex - the first multi-sensory experience model in Vietnam; Paradise Vietnam Group deploys short cruises to explore Ha Long Bay on Paradise Elegance, Paradise Sails and Paradise Peak cruise ships... The trend of choosing short-term trips, focusing on relaxation elements. Immediately after the 2026 New Year holiday was announced to be extended from 01 day to 04 days, travel businesses, hotels, tourist transport, destinations... quickly updated, enhanced services, and built tours suitable for 4-day itineraries to meet the needs of visitors. However, because the holiday schedule was adjusted quite late, some units focused on enhancing individual services such as air tickets, hotel rooms or tours specifically designed for family groups and overseas Vietnamese returning home for short periods of time. During the New Year 2026, tourists tend to choose short trips, focusing on relaxation elements, choosing easy-to-access destinations, focusing on personal experiences, cuisine and exploring new spaces. In particular, recognizing the rise of the trend of tourism combined with organizing year-end events at the end of the year. Many groups of small businesses or close friends take advantage of this holiday to organize Year end parties combined with tourism (small-scale MICE) at resorts neighboring big cities. Vietnamese tourists tend to return to the domestic market more because of the convenience, reasonable cost and short vacation time with the combination of family travel - relaxation - cultural experience. At some outbound businesses, the number of foreign tour bookings to Thailand, China, Korea, Singapore, and Malaysia has increased thanks to short flight times, compact schedules, coincident with festivals and shopping times... However, the proportion of domestic tours is higher than international tours because tourists tend to save their budget and time for the upcoming long Lunar New Year holiday. Business activities at businesses and tourist accommodation establishments are more bustling and booming than in the pastfor the same period in 2025. To meet the sightseeing, entertainment and relaxation needs of people and tourists, travel businesses have proactively built and offered many diverse and flexible tourism products, and deployed many promotional programs and accompanying service packages, etc. During the 2026 New Year holiday, the number of visitors increased, tour prices increased slightly, and did not change much because travel businesses proactively booked services early and reserved seats to stabilize prices. tour. tour. Many tourist accommodation establishments have announced promotional product packages, giving away gifts, vouchers, lucky
