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The Federal Cabinet has approved the National Tourism Strategy. It helps to secure and strengthen the competitiveness of Germany as a tourism location. Baden-Wurttemberg also benefits from this.Dr. Patrick Rapp, State Secretary in the Ministry of Economics, Labor and Tourism, comments on the External: Adoption of the National Tourism Strategy in the Federal Cabinet (Opens in new window) on January 28, 2026: External: Tourism (Opens in new window) is an enormous economic factor in Germany and also has a central importance for the quality of life of citizens in the regions of the country and especially in Baden-Wurttemberg. With its diverse Regions, from the Black Forest and Lake Constance to the Swabian Alb to our cities, tourism is a central pillar of economic development and makes an important contribution to the quality of life in the city and in the countryside. The national tourism strategy helps to secure and strengthen the competitiveness of Germany as a tourism location. This also benefits federal states with a strong tourism profile, such as Baden-Wurttemberg. As a classic cross-sectional industry, there is hardly any area in society or politics that does not have points of contact with tourism. Especially in an economically strong and at the same time tourist-diverse country like Baden-Wurttemberg, it is particularly important that tourism is anchored in the interests of general federal policy and that tourism awareness is promoted in society, politics and administration, said Dr. Keep rapping. I therefore expressly welcome the fact that the National Tourism Strategy specifically addresses the federal policy issues of securing skilled workers and labor market policy that are relevant to the future of tourism. The planned modernization of working time law to a maximum weekly working time instead of a daily one does not only bring relief for catering and hotel businesses. It also offers employees more flexible planning options so that work and family can be better combined. Digitalization and the simplification of visa procedures will also be addressed this year In order to make travel easier for guests and to counteract the general shortage of skilled workers, this is also an important step in securing companies and competitiveness, State Secretary Rapp continues. State Secretary Dr. Rapp also welcomes the improvements in air traffic planned by the federal government: In particular, reduced location costs in air traffic are of central importance for Baden-Wurttemberg, as they not only strengthen the competitiveness of airports and airlines in the naturally very international air traffic market, but also promote tourism, sustainably support the acquisition of international guests and enable Baden-Wurttembergs economic connection to the world. For a better connection of Baden-Wurttemberg to the We are also currently campaigning for Emirates landing rights at Stuttgart Airport at hubs in the Gulf region. According to current figures, tourism contributes around 3.7 percent to added value in Germany. In 2024, companies in the tourism industry employed around 2.7 million people - thats six percent of all employed people in Germany.
