📋 Tender Overview
On the afternoon of October 17, at Ariyana International Convention Palace, City. Da Nang organized a workshop Orientation for Da Nang tourism development in the new period. Conference scene - Photo: VGP/Luu HuongThe goal of becoming the regions leading destination Speaking at the conference, Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism, said that the Citys tourism industry has for many years played a leading role in the Central - Central Highlands region, positively contributing to GRDP growth and creating jobs for workers. After merging the boundaries, the tourism development space of Da Nang city has expanded many times, creating conditions for the formation of a diverse product chain associated with the sea, culture, sports and high-end resorts. Da Nang aims to become a center for tourism, international conferences and seminars, and a leading destination in Asia for resort tourism, entertainment and events. This is the necessary time to adjust the tourism development planning of Da Nang City to effectively exploit resources, promote traditional values, history and rich indigenous culture, build Da Nang into an attractive destination of the world, contributing to sustainable economic development. sustainable and provide jobs for local people, Ms. Truong Thi Hong Hanh said. It is necessary to make good use of the Governments mechanisms and policies. At the conference, Mr. Nguyen Trung Khanh, Director of the National Tourism Administration, said that Da Nang has many advantages in infrastructure, geographical location and human resources. The city needs to make good use of the Governments mechanisms and policies, while mobilizing social resources, especially from businesses, to invest in developing high-quality tourism products; need to build a long-term strategy on promotion, advertising and development of international markets, especially prioritizing the markets of Northeast Asia, Europe and North America. After the merger, City. Da Nang has a great opportunity to become one of the leading tourism centers in Vietnam, playing the role of a national growth pole, a gateway to attract international and domestic tourists, and spreading development throughout the North Central region - Central Coast - Central Highlands. Fireworks festival enhances the brand of Da Nang tourism - Photo: VGP/Luu Huong Mr. Khanh requested the City. Da Nang strengthens product development links with Hue and Quang Tri; develop heritage tours combining natural exploration; Promote the night economy associated with safe culinary, entertainment, and entertainment spaces; Attract strategic investors in the field of marine tourism and high-end resorts; targeting the high-spending tourist segment. The General Director of the Vietnam National Administration of Tourism said that developing the night economy and MICE tourism will be two important pillars to help Da Nang extend the length of stay, increase spending and create new vitality for the tourism industry in the post-merger period. From an expert perspective, Associate Professor Dr. Pham Trung Luong, a member of the National Tourism Advisory Group, said that the city. Da Nang has a golden opportunity to reposition and make a breakthrough after the merger. Accordingly, the city needs to reposition its tourism development strategy at the regional and international level, restructure tourism products in a creative and different direction, and rebuild the destination brand image. According to Mr. Pham Trung Luong, previously Da Nang was known as the regions leading event, creative and dynamic destination, while Quang Nam was a heritage and green tourism destination. After the merger, it is necessary to integrate and promote both values in a unified strategy. Tourism development is not only a service activity but also an integrated economic sector, connecting businesses with the community, creating a driving force for sustainable development for the locality, Mr. Luong emphasized. Luu Huong
