📋 Tender Overview
The Minister of Tourism Handicrafts and Social and Solidarity Economy Fatima Zahra Amour said today Monday in London that Morocco is looking to double the number of tourists from Britain by 2027.In a statement to MAP the minister highlighted that Moroccos participation in the World Travel Market Fair 9-7 November is very important because it coincides with the re-launch phase noting that Morocco has made a good start after the pandemic and succeeded in reclaiming 76 percent of the influx of tourists and more than 100 percent of tourism revenue.She said that it is related to one of the most important exhibitions across the world and Morocco is called to sign a prominent presence commensurate with its qualifications which explains this wide participation from various actors.Ms. Amour added that while Europe along with Spain and France constitutes the most important source market for Morocco Britain today is an important market representing more than 600000 tourists and more than two million overnight stays. She mentioned that England is the third market in terms of tourists and the second in terms of overnight stays.She concluded that the exhibition provides an appropriate opportunity to meet with the most important actors in the travel sector airlines and major players in the tourism sector in order to develop concrete plans that would double the number of tourists coming from Britain.Among 3500 exhibitors the gallery of the Moroccan National Tourist Office occupies a privileged position hosting about 30 actors from the travel sector royal airlines and representatives of the regional councils of tourism and the National Tourism Confederation.The gallery provides a variety of activities a digital space a screening of the film Morocco the Land of Light campaign a corner of Arabic calligraphy musical experiences and colors of Moroccan cooking.
