📋 Tender Overview
On April 12, Vietnam International Tourism Fair - VITM 2026 closed. After 4 days of organization (April 9-12, 2026), it is estimated that over 90 thousand visitors will visit, experience, and shop at the Fair. According to a quick survey of units participating in the Fair, tourism product sales reached over 195 billion VND; 95% of businesses achieved their goals when participating in the Fair, of which 8.2% exceeded expected goals; Over 92% were satisfied with activities at the Fair. Download Mr. Vu The Binh, Chairman of the Vietnam Tourism Association and Ms. Cao Thi Ngoc Lan, Standing Vice President of the Vietnam Tourism Association awarded medals to the units - Photo: VGP/Minh Thu In closing remarks, Vice President of the Vietnam Tourism Association Nguyen Hong Hai said that the Vietnam International Tourism Fair - VITM 2026 with the theme Digital transformation and green growth - Enhancing Vietnam Tourism has affirmed the direction The basic activities of Vietnamese tourism businesses are green, sustainable - quality - modern technology. With a methodical and professional organization method, Vietnam International Tourism Fair 2026 has attracted the participation of management agencies, promotion agencies and tourism businesses of 31 provinces and cities of Vietnam, 20 countries and territories, with over 600 businesses having booths at the Fair. More than 100 propaganda agencies The press and media attended and reported the news. In particular, the Fair has implemented the B2B Trade Connection Program, taking place on April 9, 2026 with the participation of nearly 500 buyers, including 125 travel companies from countries that are key markets of Vietnam and over 300 Vietnamese travel businesses. After 4 days of organization, it is estimated that over 90 thousand visitors come to visit, experience, and shop at the Fair. VITM 2026 has shown that Vietnamese tourism businesses are seriously implementing two strategic orientations for the countrys development: digital transformation and green growth, in order to create new values for the tourism industry, making digital transformation and green growth an important driving force in the development of Vietnamese tourism. The fair has attracted nearly 4,500 Vietnamese and international tourism businesses to attend and work at the fair, with over 25,000 meetings. make appointments, meet, exchange and cooperate; There were about 15,000 tours and promotional travel products provided at the event. VITM 2026 continues to affirm itself as the leading tourism promotion event of Vietnam Tourism and an annual festival of Vietnamese tourism businesses. Within the framework of the Fair, 18 events, conferences, seminars, press conferences and tourism promotion activities were organized, including meetings between businesses and businesses, businesses and tourists and activities of Vietnamese and international tourism promotion agencies, making an important contribution to development. Vietnam travel. Download Digital transformation and green growth - Enhancing Vietnamese tourism is the theme of VITM 2026 - Photo: VGP The highlight of specialized events at VITM 2026 is the discussion Vietnam Tourism - Applying AI for rapid and sustainable development organized by the Vietnam Tourism Association. The discussion attracted the attention of representatives of state management agencies in tourism, researchers, domestic and international tourism experts, leaders of tourism businesses, destination management agencies... To exchange domestic and international experiences in digital transformation and AI application, realize initiatives, expand the tourism market, develop tourism products and services based on the application of achievements of digital transformation and AI in Vietnam. Nam. Also at the Fair, the Vietnam Tourism Association held a ceremony to honor outstanding and typical tourism organizations, businesses and individuals in 2025. The Vietnam Tourism Association awarded Cups and Certificates of Merit in 19 categories with 221 awards, including 141 collectives and 80 individuals. The fair continued to receive support and companionship from organizations and units: Vietnam Airlines Corporation, Travel Journalists Club Vietnam, TikTok, Faculty of Tourism - Hanoi Open University, especially the direct participation of tourism promotion organizations, tourism business community and relevant domestic and international units at the Fair. During the 4 days of the Fair, over 33 million visits and interactions about the Fair were recorded on the TikTok platform; Hundreds of central and local newspapers and television stations reported on the event, contributing to improving the effectiveness of the Fairs communication work. According to a quick survey of units participating in the Fair, tourism product sales reached over 195 billion VND; 95% of businesses achieved their goals when participating in the Fair, of which 8.2% exceeded expected goals; Over 92% were satisfied with the activities at the Fair. Minh Thu See moreConnecting heritage, spreading identity - Forming inter-regional tourism products See morePromoting promotion and development of tourism in the Mekong Delta See moreHonoring 80 individuals and 141 typical businesses in the tourism industry in 2025 See moreHo Chi Minh City aims to be a global destination See moreOpening of the Fair Vietnam International Tourism Market - VITM 2026For further referencemOpportunities to develop cultural tourism from The Great Thousand Touches the Blue SeaSee moreDigital transformation and AI - an indispensable requirement for the tourism industry to develop modernly, quickly and sustainablySee moreTrade connection between Vietnamese and international tourism businesses
