📋 Tender Overview
The day incorporated content on artificial intelligence and sales strategies to strengthen business competitiveness.The Ministry of Production (PRODUCE), through the National Your Company Program, developed a new edition of the Digital Training Session (SED MYPE), a day that brought together more than 100 entrepreneurs, with the aim of strengthening their knowledge and bringing technological tools applied to business.
The SED MYPE reduces technological gaps and provides practical knowledge that allows MYPEs to incorporate new tools into their processes and improve their business performance, within the framework of the digital transformation that is driving the production sector.
The vice minister of MYPE and Industry, Juan Carlos Requejo Aleman, led the activity and highlighted that the use of digital tools no longer represents an alternative for businesses, but rather a necessity for their growth.
MYPEs need concrete tools to sell more, reach new customers and make their processes more efficient. Technology and artificial intelligence must become allies to grow their businesses, he stated.
During this day, specialized content linked to artificial intelligence and sales strategies was developed through TikTok and META, allowing participants to learn about applications aimed at content creation, process automation and digital positioning to strengthen the marketing of their products and services.
Through a practical methodology, the participating MYPEs were able to learn about new alternatives to adapt to the current dynamics of digital commerce, taking advantage of technological platforms and tools that contribute to expanding their reach, strengthening interaction with customers and generating new business opportunities.
Since the implementation of this strategy, more than 1,100 entrepreneurs from Lima and various regions of the country have participated in the SED MYPE, strengthening their knowledge in digital transformation and tools applied to business development
