📋 Tender Overview
Research released this Thursday (24) by the Brazilian Institute of Geography and Statistics (IBGE) reveals that, for the first time, more than half of internet users in Brazil access content through the television set. The data from the PNAD Continuous PNAD Module on Information and Communication Technology (ICT) show accelerated growth of this type of access, from 11.3% in 2016 to 32.2% in 2019, reaching 53.5% in 2024.
IBGE data show that access to open television is extremely high in Brazil. Information on the use of the internet on TV devices reveals the enormous potential of TV 3.0, which will definitely unite the broadcasting to the Internet universe and bring endless possibilities of new services and applications to the open TV viewer in the country, said Tawfic Awwad Junior, director of the Secretariat of Innovation, Regulation and Inspection of the Secretariat. Broadcasting of the Ministry of Communications.
The survey, made last year, showed that the main means of access was the mobile mobile phone (98.8% of respondents). Then the second source of access was the TV set (53.5% of users). Internet access through the microcomputer fell from 63.2% in 2016 to 46.2% in 2019, until reaching 33.4% by 2024, the lowest value in the historical series. The use of tablet, in turn, showed a downward trend between 2016 and 2022, remained stable by 2023 and recorded a small positive variation by 2024.
The survey reinforces a global trend. Television, previously seen only as a means of traditional transmission, is increasingly integrated into the digital universe. In Brazil, this transformation should gain even more strength with the arrival of TV 3.0, which promises to revolutionize the way Brazilians consume content on open TV. The new technology will bring superior image and sound quality, as well as greater interactivity, allowing the viewer to navigate, interact and access online services directly through the television screen.
According to the Ministry of Communications, TV 3.0 will also pave the way for the offer of digital public services, such as easy access to the platform, expanding the connectivity and digital inclusion of the population. Brazil is about to live a new era in broadcasting. TV 3.0 will not only be a technological advance, but a social integration tool, capable of bringing information, services and opportunities to millions of people across the country, said Frederico de Siqueira Filho, Minister of Communications.
Text: Ascom | Ministry of Communications * More information: press@mcom.gov.br | (61) 2027.6086 or (61) 2027.6628
