📋 Tender Overview
The Ministry of Communications (MCom) presented, this Thursday (30), the ongoing initiatives to enable financing lines that support the implementation of TV 3.0, the new generation of Brazilian open TV, more technological, modern and interactive. The update was made by the director of the Department of Innovation, Regulation and Inspection of the Broadcasting Secretariat (Serad), Tawfic Awwad Junior, during SET Nordeste, held in Fortaleza (CE).
According to MCom, the transition to the new model represents a technological leap that will transform the viewers experience, offering high quality sound and image and allowing direct interaction with programming over the internet. It will be an excellent opportunity for the sector to recover advertising funds that migrated to digital platforms, said Tawfic.
In practice, TV 3.0 will allow, for example, the delivery of targeted advertising and the purchase of products and services directly through television. To make this revolution possible, the Ministry of Communications is coordinating the creation of credit lines with the Inter-American Development Bank (IDB), the World Bank and the National Bank for Economic and Social Development (BNDES).
These are resources that will cover the entire TV 3.0 chain, from transmission and reception to the creation of new applications, explained the director. According to the ministrys first diagnoses, the sector should require around R3.8 billion just to purchase transmitters in the 15 largest metropolitan regions in the country.
The first TV 3.0 broadcasts are scheduled to take place until the 2026 World Cup, starting in major capitals. Technological advancement will also have the support of the Ministry of Science, Technology and Innovation (MCTI), which will allocate R25 million for the development of new applications.
In this new system, the possibilities are endless. The viewer will have, with open TV, an experience very close to that of streaming services, highlighted Tawfic.
The panel Regulatory Updates and Perspectives: Technology and Regulation in Dialogue, at SET Nordeste, was mediated by the director of Transmission and Broadcast at MediaTech Lab, Francisco Peres, and included the participation of representatives from ABERT, ACERT, ASTRAL, Anatel and SET itself.
SET - Technology and Business in Media and Entertainment is a non-profit technical-scientific association that brings together professionals and companies to discuss innovations and trends in the broadcasting sector in Brazil.
Text: ASCOM | Ministry of Communications * More information: press@mcom.gov.br | (61) 2027.6086 or (61) 2027.6628
