📋 Tender Overview
Minister Desilu Leon stressed that this distinction is part of the national tourism offer diversification strategy.The Ministry of Foreign Trade and Tourism (Mincetur) officially recognized the town of Chavin de Huantar, located in the Ancash region, as the third charming people of Peru, through the Vice Ministerial Resolution No. 0048-2025-MINCETUR/VMT, published in the Official Gazette El Peruano.
With this distinction, the district of Chavin de Huantar becomes the second charming people of the region (along with chacas), and is also a town that was included in 2023 among the Best Tourism Villages (BTV) by UN Tourism. In this way international positioning is reinforced as one of the regions with the most tourist peoples.
The Minister of Foreign Trade and Tourism, Desilu Leon, stressed that this recognition responds to the National Strategy for Diversification of the Tourist Offer that promotes the sector, in order to strengthen destinations with cultural authenticity, heritage value and potential for sustainable economic development.
Recognizing Chavin de Huantar as charming people is to value their history, their people and identity. This achievement reflects how sustainable tourism can become an engine of pride and progress for the communities of Peru, he said.
With the incorporation of Chavin de Huantar, there are already 13 charming villages recognized in the country, such as: Ollantaytambo, Lamas, Malabrigo, Sarhua, Villa Rica, Yanque, Sibayo, Quinoa, Cascas, Oxapampa, Huancaya and Chacas.
It is important to mention that currently, the Mincetur has been providing technical assistance to various regions to identify and enhance new destinations that can be incorporated into the charming peoples initiative.
This recognition will allow national and international visitors to discover the authenticity, cultural wealth and hospitality of these peoples, which consolidate the country as a diverse, competitive and sustainable destination.
Located at 3,137 m.s.n.m., Chavin de Huantar is Guardian of the famous archaeological monument declared Cultural Heritage of Humanity by UNESCO in 1985, considered one of the main ceremonial centers of Andean civilization.
In addition, the people offer comprehensive experiences that combine nature, culture and tradition: walks to the Tishguyoc lagoon and the Weya Ruri creek, tours of the National Museum of Chavin, and a gastronomy that keeps ancestral customs alive.
