📋 Tender Overview
This committee will be made up of representatives from the public and private sectors, academics and business leaders, and specialists in the technological and tourism fields.In a day of dialogue and articulation on artificial intelligence applied to tourism, the Ministry of Foreign Trade and Tourism (Mincetur) installed the Committee of Experts that will accompany the formulation of the National Framework for the Adoption of Artificial Intelligence (AI) in the Tourism Sector, a strategic instrument that will guide the digital transformation of the sector.
The activity included the participation of the Vice Minister of Tourism, Aracelly Laca Ramos, as well as the executive director of UN Tourism, Natalia Bayona, who highlighted the importance of incorporating emerging technologies to strengthen the competitiveness and sustainability of tourist destinations.
The formation of the committee responds to the need to have a sectoral strategic framework that promotes the responsible adoption of AI in Peruvian tourism, in coherence with the current national framework, Law No. 31814 and the National Digital Transformation Policy by 2030.
The national framework will have a guiding character and will establish principles, ethical standards, good practices and lines of action for public entities, regional and local governments, tourism companies, unions, academia and technological ventures. Its areas of application include smart destination management, demand analytics and digital marketing, management of tourist flows, environmental sustainability, accessibility and inclusion, as well as security, cybersecurity, among others.
The committee will be made up of representatives from the public, private and academic sectors, including AI specialists, experts in digital regulation, leaders from the technology and tourism sector, and authorities linked to technological modernization, with the aim of ensuring a technical approach, aligned to international standards and focused on results.
The initiative is part of Perus positioning in the regional agenda of digital transformation applied to tourism of the UN Tourism and the Ollantaytambo Declaration, carried out in the country in 2025.
With the installation of the Committee of Experts, Mincetur reaffirms its commitment to an ethical, inclusive and results-oriented digital transformation, which contributes to improving the visitor experience, strengthening business competitiveness and promoting sustainable management of tourist destinations.
