📋 Tender Overview
The Less Plastic More Life campaign promoted reusable alternatives and strengthened environmental awareness among merchants and residents of Carmen de La Legua Reynoso.The Ministry of the Environment (Minam) developed the Less Plastic More Life campaign in the Reynoso market, located in the Carmen district of La Legua Reynoso (Callao), within the framework of the International Plastic Bag Free Day. During the day, hundreds of merchants, neighbors and visitors participated in environmental education activities aimed at promoting the use of reusable alternatives and reducing the consumption of single-use plastics.
The activity was led by Galo Diaz Melendez, director of the General Directorate of Education, Citizenship and Environmental Information of Minam, together with representatives of the Regional Government of Callao. On the tour around the market, they were accompanied by environmental promoters from Minam and the municipality, who raised awareness among merchants and citizens about the impacts of single-use plastics and the importance of adopting more responsible consumption habits.
As part of the intervention, attendees learned about the Plastic Monster, an installation that shows the magnitude of the waste that is generated daily. They also visited an educational tent with audiovisual and informative material on the effects of plastic pollution and the sustainable alternatives available. Likewise, they participated in an eco-barter, through which they exchanged plastic bags for reusable items, and left their commitment to caring for the environment in a mural with the message: In Carmen de La Legua we do not fill ourselves with plastic.
This activity is part of the national campaign Less Plastic More Life, through which Minam promotes changes in habits to reduce the consumption of single-use plastics and prevent pollution that affects terrestrial and marine ecosystems.
The figures show the urgency of acting. In Peru, about 3 billion plastic bags are consumed per year, equivalent to about 6 thousand bags per minute. In addition, the country uses around 950 thousand tons of plastic annually. Only in Metropolitan Lima and Callao more than 886 tons of plastic waste are generated daily, which represents 46% of the national total, while only 10% of this waste is recycled. Added to this is that a plastic bag can take up to 400 years to degrade, generating negative impacts on biodiversity, peoples health and the climate.
With these types of actions, the Ministry of the Environment reaffirms its commitment to promoting a more conscious and responsible citizenry, promoting sustainable consumption, waste reduction and environmental protection through environmental education and the active participation of the population.
