Korea Republic Samsung Tender

Samsung Electronics today was recognized by Interbrand a global brand consultancy as one of the top five in the Best Global Brands 2022. Each year Interbrand announces the worlds top 100 brands and Samsungs brand value was evaluated for USD 87.7 billion which represents 17 growth compared to USD 74.6 billion in 2021 ranking the company in fifth place for three years in a row.The achievement was based on Samsungs restored financial performance which is now near pre-pandemic levels and higher demand for memory due to an increase in data usage. In 2021 Samsung scored a brand value growth of 20 compared to 2020 and this year continues the double-digit growth. Samsung first entered the top 10 list in 2012 placing in ninth position and has managed to rise in the chart each year reaching sixth place in 2017 and fifth place in 2020.Samsung Electronics was able to record two consecutive years of double-digit growth in brand value all thanks to the support from our global customers said YH Lee Executive Vice President and Chief Marketing Officer of Samsung Electronics. In return the entire company will work together as a team to provide a better and more satisfying customer experience.Various Factors Evaluated by Interbrand to Build the Samsung Brand ValueAt the end of 2021 Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.Along with these measures Samsung has integrated the SmartThings across its product categories creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices as well as third-party products they may already own.In addition Samsungs Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.As well as innovative products based on consumer experiences the development of advanced technologies such as artificial intelligence AI 5G automotive and robotics through consistent investment also played a role in Samsungs growth.