📋 Tender Overview
On the morning of November 1, within the framework of the first Fall Fair - 2025, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) organized a conference on applying technology to develop digital commerce databases with the theme AI Commerce - Creating a new generation of growth. Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy: To truly create a generation of outstanding growth, it is impossible not to mention the role of artificial intelligence (AI) and big data (Big Data). The conference aims to promote awareness and application of new solutions and trends in e-commerce, and promote the application of technology to develop digital commerce databases for Vietnamese businesses. According to Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy. Digital economy, in the context of the rapid development of the digital economy, e-commerce has become a new pillar of growth, however, to truly create a generation of outstanding growth, we cannot help but mention the role of artificial intelligence (AI) and big data (Big Data). digital, Ms. Lai Viet Anh affirmed. E-commerce is becoming a pillar of the global digital economy with the scale of online retail revenue expected to reach 6.86 trillion USD in 2025, an increase of 8.3% over the previous year. Vietnam is in the group of fastest growing markets in the region, with sales in the first 9 months of 2025 exceeding VND 300,000 billion, 566,000 stalls with orders and an average spending level of 400 USD/person. At the Conference, Mr. Nguyen Huu Tuan, Director of the Center for E-commerce Development and Digital Technology, said that Vietnamese e-commerce is entering a golden period when infrastructure, operations consumer behavior and legal framework are all ready. Mobile commerce is the current e-commerce trend, with Shopee, TikTok Shop and Lazada all focusing on mobile platforms, combining shoppertainment - a model of intersection between entertainment and shopping. Mr. Nguyen Huu Tuan, Director of the Center for E-Commerce and Digital Technology Development: Vietnams e-commerce is entering a golden period when the infrastructure, consumer behavior and legal framework are all ready. AI is considered a key driving force shaping the new phase of e-commerce. This technology not only changes consumer behavior but also restructures the entire value chain, from sales, payment to customer care. Livestream, video shopping, AR/VR shopping or gamification are creating vivid, personalized shopping experiences. Mr. Nguyen Huu Tuan informed that currently more than 60% of Vietnamese businesses have applied AI in customer care, marketing optimization, product suggestions and operational automation, opening up a new generation of growth for Vietnamese e-commerce in the era of data and artificial intelligence. Big Data and AI are becoming important driving forces to help Vietnamese businesses develop e-commerce and digital economy. According to Ms. Do Thanh Huong (Metric Data Science Joint Stock Company), aggregated data from 4 platforms: Shopee, Lazada, Tiki and TikTok Shop for the period January 1 - September 30, 2025 shows that total sales reached 305.9 trillion VND; The third quarter alone reached 103.6 trillion VND, an increase of 2.6% compared to the second quarter. Shopee still leads with 56% market share, but TikTok Shop grew strongly by 69%, expanding its market share to 41%. Notably, the shop mall group only accounts for 2.36% of the number but contributes more than 32% of sales. Ms. Huong emphasized that Big Data has become a mandatory requirement for businesses to maintain competitive advantage. In the field of marketing, Ms. Truong Thi Minh Nguyet (ACCESSTRADE Vietnam) said that AI helps automate the entire creative process, from product search to content production and posting, allowing a marketer to create up to thousands of videos every day. At the Conference, experts presented in-depth presentations focusing on essential content such as: Overview of the development of e-commerce and AI/Big Data application trends; how to transform data into competitive advantage; Optimize operations using AI Automation; Applying AI in e-commerce models, personalization, marketing and building AI virtual assistants. Sharing at the Conference shows that businesses that know how to grasp technology, apply AI properly and put customers at the center will create a sustainable competitive advantage. Anh ThoSee moreSee moreSee moreSee moreSee moreSee more
