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NEC Corporation announced its support for the Inter-American Development Banks IDB new windowWomen Growing Together in the Americas program which launched today in collaboration with private-sector leaders to encourage women entrepreneurs in Latin America and the Caribbean to integrate their businesses into foreign trade and regional value chains.The program was designed in the wake of the COVID-19 pandemic as a specific action to contribute to the socio-economic recovery of Latin America and the Caribbean. It will provide technical assistance to micro small and medium-sized enterprises MSMEs led by women through new windowConnectAmericas for Women to foster inclusive post-pandemic economic reactivation generate more and better employment and reduce gender gaps.In addition to NEC Accenture Facebook Mastercard Visa and Walmart have expressed their commitment with IDB to the success of Women Growing Together in the Americas and are working together to define specific opportunities to collaborate. Furthermore the program also engages with other potential private sector partners and welcomes additional expressions of interest.Women Growing Together in the Americas seeks to support women-led enterprises in three main areas capacity-building and production improvements to facilitate their insertion in foreign trade and value chains the use and adoption of information and communication technologies for the transformation and optimization of their business processes and lastly improvements to their financial management in order to facilitate access to funding for their business.IDB Executive Vice President Reina Meja Chacn announced the launch this morning during the IDBs Annual Meeting of the Board of Governors. Her announcement was followed by a live-streamed seminar moderated by Chief of Staff and Executive Advisor of the Office of the Presidency Jessica Bedoya where private-sector leaders discussed this new programs value. The panelists Gheidy Gallo Santos from the Office of the President of Colombia Alejandra Ferraro from Accenture Kiki del Valle from Mastercard JP Suarez from Walmart and Susan Segal from Council of the Americas highlighted different instruments and initiatives that promote more and better economic opportunities for women entrepreneurs and emphasized the programs potential.This program is the result of a collaborative process with women entrepreneurs who are already part of the ConnectAmericas for Women network. Furthermore the technical assistance offered will be accompanied by mentoring both from successful entrepreneurs and from industry experts. We are convinced that these mentorships will be a powerful tool to boost the vision of women entrepreneurs improve the competitiveness of their companies and thus have a multiplier effect in their communities said Reina Meja Chacn Executive Vice President of the IDB.At the IDB we believe it is vital to strengthen women-led or owned MSMEs in Latin America and the Caribbean to close gender gaps support their participation in foreign trade and strengthen their capacity to insert themselves into regional value chains. It is our responsibility to empower women entrepreneurs so that they continue to be engines of economic recovery and job creation said Jessica Bedoya Chief of Staff and Executive Advisor of the IDBs Office of the Presidency.As a social value creator and in the context of the current pandemic we at NEC are proud to support women-led MSMEs in the region in their digitalization process aiming to promote business efficiency security and process improvement. We are very happy to join this initiative and to use our expertise and technologies to create a positive impact in the entrepreneurship ecosystem of Latin America and the Caribbean as well as to contribute to the advancement of gender equality for a prosperous and sustainable world said Yasushi Tanabe CEO President of NEC Latin America.A strategic accompaniment throughout the Digital Transformation process requires a clear strategy commitment and investment. It is a major challenge in both larger companies as well as MSMEs. A critical issue is the need for a change of mindset to understand how digital transformation impacts my business and the sense of urgency that this deserves. Transformation is no longer optional it is mandatory. A program such as Women Growing Together in the Americas is key as it considers elements like success factors personalized support co-creation of solutions connection with trends and with the community of allies mindset change management and ample networking possibilities. We at Accenture are happy and proud to be part of a program with this great purpose and impact said Alejandra Ferraro HR Responsible Business Director for Latin America at Accenture.Supporting women entrepreneurs and business owners in Latin America and the Caribbean helps the regions economic development. We are confident that through education and financial inclusion women will be able to expand the possibilities and reach of their businesses and at the end of the day contribute to economic reactivation. We are excited to be part of this program as it will extend the benefits of technology and address one of the main barriers women face in accelerating their digital transformation said Maren Lau Facebooks Regional Vice President for Latin America.
