📋 Tender Overview
In order to develop public communication competence, the Ministry of Energy and Mineral Resources (ESDM) through the Human Resources Development Agency (BPSDM) of ESDM held a seminar with the theme "Building a Positive Public Image: Journalistic Communication Strategies for ASN". This activity presented Andy F. Noya, a journalist and advocate for the Kick Andy program.
Head of the Center for Human Resource Development (PPSDM) Apparatus Bambang Utoro, representing the Head of BPSDM ESDM said that journalistic activities have a very large influence on the image formed in the eyes of the public.
"Journalistic activities can turn a person who was once zero into a hero, who once had nothing become something. This is very great considering how we try to publicize something that initially did not exist into something extraordinary," said Bambang at the BPH Migas Jakarta office, Monday (3/6).
Bambang emphasized that quality journalism will help journalists and public relations to provide the right reaction to issues that come to the surface.
"It is important for us to learn the right communication strategy together in order to form trust. The public needs to know the roles, duties, and functions of the Ministry of Energy and Mineral Resources, so that synergy is created that in the future will give rise to inspiring stories from zero to hero," said Bambang.
On the same occasion, Andy F. Noya explained that journalists have a great responsibility for the image of the agency or institution that is formed in the eyes of the public. Therefore, an appropriate communication strategy and integrity are needed in the journalistic activities carried out.
"In maintaining the image, the important thing is that we do not do inappropriate things or activities that deviate from the law. Through that alone, our contribution has been great. When we are asked by our agencies or institutions to maintain an image to the public, the most basic thing is our understanding of communicating to the media," explained Andy.
Andy explained that the challenges of agencies in communicating to the media today are getting heavier due to the emergence of social media that provides uncontrollable freedom for each user. This condition is very different from the age of information conveyed through mainstream media such as radio, television, and newspapers that adhere to the Journalistic Code of Ethics and have legal consequences for every violation and irregularity that occurs.
"Nowadays, there is no such story. The cover of both sides is unknown, the check and the check are unknown, the right to answer is also unknown by netizens or social media that are not based on journalistic works," said Andy.
This situation requires civil servants to have good situation identification skills in order to be able to determine the right actions and messages. In the process of forming and delivering this message, Andy emphasized public speaking and media relations skills supported by sufficient information to recognize issues and possible problems that will occur.
"Instead of us extinguishing fires, it is better for us to anticipate and mitigate what may make our workplace experience fires," he explained.
Andy continued to emphasize that civil servants should not give statements beyond their expertise because they can magnify existing problems, even give rise to new problems. In addition, Andy emphasized the use of simple language and avoided the use of technical terms, so that the message conveyed by ASN can be understood well by the media and the public.
