📋 Tender Overview
The GI initiative taken up by TRIFED aims at protecting and reviving the traditional mastery that the Indian tribal folks possess in producing some of the most exotic products. TRIFED through marketing GI tagged products of tribal origin or source is working extensively towards realizing the importance of protecting and promoting agricultural natural or manufactured goods with specific geographical characteristics thereby contributing in preservation of invaluable treasures of Incredible India.The Atmanirbhar Bharat corner in the High Commissions is being set up as part of a global initiative in collaboration with TRIFED to promote products that tribal groups across India have been creating for centuries.TRIFEDs GI intervention and setting up of Atmanirbhar corner in Indian Missions abroad aims at1. To safeguard the interests of the original producers as well as that of the product and ensure that the producer avails optimum cost for their premium goods even in the highly competitive market scenario.2. To ensure recognition of indigenous products both in India and global market. 3. To revive diminishing art and craft from a Tribal specific geographical location.At present TRIFED markets 56 GI tagged products owing to their tribal origininvolvement from among the 300 registered Indian GIs through its well-established network of 141 Tribes India retail outlets and various E-Commerce platforms. It has facilitated authorized user-ship for 94 artisans till date and are persevering to increase the authorized user base to 500 in the near future.In addition to marketing 56 GI products TRIFED is also working to get GI tag for the 177 potential products that have been identified from the states under operational areas of our Regional Offices across the country namely North-East88 Uttarakhand14 Jharkhand11 Madhya Pradesh11 Maharashtra10 Odisha6 West Bengal9 Gujarat7 Chhattisgarh7 Andhra Pradesh4 Rajasthan4 South3 and North3.Also GI registration of 21 potential products from the states of Gujarat Assam Uttarakhand and Jharkhand has already been initiated under the mentorship of Padma Shree Dr. Rajnikant Dwivedi. This will increase the number of GI products marketed by TRIFED to 77 GI products which it sources from empanelled Tribal suppliers. The activities undertaken under GI initiative is to align with the Vocal for Local and building an AtmaNirbhar Bharat based on the clarion call of Prime Minister as per the set vision of India@75 Azadi Ka Amrit Mahotsav.Convergences for strengthening the GI initiativeTRIFED PMO - LBSNAATRIFED has partnered with PMO to promote and market GIs of tribal origin and transform them into a brand which symbolizes empowerment of tribal artisans. A dedicated event GI Mahotsav in association with LBSNAA Ministry of culture Ministry of textile was organized for sensitization of trainee officers that will ensure administrative level support and formulation of policies that safeguard the interest of GI products in their region.TRIFED NABARDTRIFED and NABARD have joined hands with the purpose of providing acceleration and strength to the GI initiative by sharing resources available at their disposal. The partnership aims at carrying out a range of activities such as development of FPOPO of GI tagged products providing training and capacity building of tribal artisans organizing exhibitions for promotion of GI products to name a few.TRIFED Ministry of External AffairsTRIFED in association with MEA aims at promoting the rich tribal culture and its heritage on a global platform through Indian Consulates abroad. The resolutions are being realized by identifying heritage GI products of tribal origin for gifting and other purposes at the two counterparts. Also TRIFED has successfully set up AtmaNirbhar corner at Indian Consulates in Ottawa Kuwait Bangkok Croatia for promotion and marketing of tribal GI along with variety of exotic tribal products.
