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Tata Powers women empowerment initiative Dhaaga is all set to widen the reach of its women entrepreneurs to a vast online shoppers base in India. The company has collaborated with Amazon India to leverage Dhaagas women entrepreneurs scale and reach by showcasing and selling their products across the country.Dhaagas products will be showcased as a part of the e-commerce giants Amazon Saheli programme a dedicated storefront on the website to help display and sell products made by these women listed across different categories on Amazon. Dhaaga is also a registered trademark of Tata Power.While this collaboration will provide a host of services and support mechanisms to these women to enable better product discovery it will also expedite and assist them in the onboarding process through a trained resource. Additionally it will provide support in terms of imaging and cataloguing product listing subsidized referral fee and free account management.Mr Praveer Sinha CEO MD Tata Power said We are extremely glad to create an ecosystem that not only provides additional household income for Dhaaga women members but also acts as an impetus to preserve some of Indias traditional art forms. We would like to thank Amazon India for collaborating with us and hope to succeed in expanding such horizons for our women entrepreneurs.Tata Power Dhaaga initiative is committed to empowering women by helping them develop the right skill-sets required to become financially independent and enhance their socio-economic status. Dhaaga members have demonstrated the ability as promising entrepreneurs and delivering their commitment to their customers. Joining hands with Amazon is a right step in this direction to upscale their abilities added Shalini Singh Chief Corporate Communications Sustainability Tata Power.We are delighted to partner with Tata Powers Dhaaga initiative and empower women entrepreneurs to join e-commerce through Amazon Saheli program. Through the program we offer women entrepreneurs an unparalleled reach to customers and supports their businesses with world-class logistics and fulfilment facilities. In the last one year we added 120000 women entrepreneurs under the program and we look forward to welcoming and supporting the members of Dhaaga in their entrepreneurial journey Said Pranav Bhasin Head - MSME Empowerment Seller Experience Amazon IndiaImplemented in association with Tata Projects Community Development Trust TPCDT the company aims to reach out to all potential women entrepreneurs that can be covered under the purview of this partnership. TPCDT will ensure that each of these women entrepreneurs have GST registration and are eligible for selling on Amazon.
