Saavn Media Private Limited a subsidiary of Reliance Industries Limited RIL today launched JioSaavn South Asias largest streaming entertainment and artist platform. JioSaavn represents the official integration of JioMusic Indias most popular music app and Saavn Indias leading global over-the-top platform. The new integrated JioSaavn app will be available across all App Stores including the Jio app store on JioPhone as well as at www.jio.comjiosaavn.As announced in March 2018 at the time of acquisition of Saavn by Reliance Industries Ltd the implied valuation of the combined entity at over US1 billion makes it the most valuable music streaming platform in South Asia and among the most popular in the world.JioSaavn combines the streaming media expertise of Saavn with Jios digital services ecosystem. Jio is Indias largest digital services network with over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.With the integrated JioSaavn app users can expect a suite of new in-app products and music experiences including an interactive lyrics feature localized vernacular display custom integrations with concerts and live events as well as exclusive video content to roll out over the next few months.The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally as part of this launch Jio users will also get a 90-day extended free trial of JioSaavn Pro the streaming services premium product.Speaking on the launch of JioSaavn Akash Ambani Director Reliance Jio said JioSaavn represents a turning point for the music streaming industry in India as the country continues to experience accelerated tech innovation rapid adoption of digital services and a digital music industry at par with global leaders. Powered by Jios advanced digital services infrastructure and complemented by its widespread user base JioSaavn will be the largest streaming platform in India.Supported by the resources and connectivity of Indias most powerful digital services network JioSaavn will continue to build on Saavns groundbreaking Original Programming and artist development platform Artist Originals AO. Saavns Original Programming which has redefined the development marketing and distribution of original audio entertainment produces and exclusively distributes some of Indias most popular audio podcasts like NoFilterNeha Thank You For Sharing Take 2 with Anupama and Rajeev Talking Music and Kahaani Express with Neelesh Misra.The Saavn co-founders - Rishi Malhotra Paramdeep Singh and Vinodh Bhat - continue in their leadership roles to drive the growth of the company. JioSaavns team of more than 200 employees also continues to operate out of its five global offices at Mountain View and New York in the United States and Bengaluru Gurugram and Mumbai in India.Rishi Malhotra Co-Founder and CEO JioSaavn stated Since announcing our merger in March 2018. the Jlo and Saavn teams have been working to Integrate and reimagine a combined platform in JioSaavn. Today we have one of the most personalized and capable media platforms in the world an unmatched content catalog regionalized editorial and original programming and music thats redefining how artists and creators connect directly with audiences worldwide.Paramdeep Singh Co-Founder and Executive Vice Chairman JioSaavn added The launch of JioSaavn marks a new era for music streaming in India and the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience. JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners brand advertisers and independent artists to bring content commerce and culture together.
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Tender Reference No.
440330689
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Publication Date
10 Dec 2018
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Sector
Banking, Finance, Insurance and Securities (BFIS)
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Notice Type
News
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Location
India
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No CPV found
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