📋 Tender Overview
Ho Chi Minh City Development Commercial Joint Stock Bank (HDBank) has just been honored by Visa with two important awards: Leading Bank in Card Activation Growth 2025 (Leadership in Card Activation Growth 2025) and Outstanding Digital Marketing Bank 2025 (Accelerated Digital Marketing Excellence 2025). HDBank representative received important awards from Visa. HDBank received these two awards at the Visa Vietnam Client Forum 2025 (Visa Vietnam Client Forum 2025) within the framework of a series of events celebrating Visas 30th anniversary in Vietnam taking place in Phu Quoc. The award recognizes HDBanks outstanding success in applying digital technology, innovation and optimizing customer experience on the comprehensive digital transformation journey. Affirming sustainable development capacity and customer-centric orientation in the banks card segment development strategy. HDBank accelerates the application of technology to improve product quality. Over the past years, HDBank has carried out strong digital transformation, focusing on developing the financial - consumer - digital service ecosystem through technology solutions, applying artificial intelligence (AI) and machine learning. The results achieved include a high rate of new customers from digital channels, a surge in online transactions, and the majority of individual customer transactions are conducted via digital platforms. With a modern technology platform, HDBank has digitized the entire Visa cardholder experience - from card opening, activation, spending to managing and tracking incentives. All is done 100% online right on the HDBank Mobile Banking application, allowing QR payments, payments via Apple Pay, Google Pay, real-time spending control and real-time promotions, providing a fast, safe and convenient experience. HDBank scored a double Visa 2025 award, marking the journey of comprehensive digitalization and improving customer experience. In addition, HDBank deployed many creative Digital Marketing campaigns, combining social networks, gamification, influencer marketing and linking with leading brands. These efforts help HDBank expand its reach to a young, dynamic generation of customers, while increasing service revenue and brand awareness in the market. From 2022 until now, HDBank has continuously been recognized by Visa with many titles: Leading Bank in card transaction sales growth, Leading bank in credit card sales growth (2022) and Bank with impressive growth in credit card transaction sales (2023). Currently HDBank offers a rich portfolio of Visa cards, including: HDBank Visa Gold, HDBank Priority - Eastern Star, HDBank Vietjet Platinum, HDBank Vietjet Classic... to meet a variety of customer needs. Each card line integrates flexible financial features and many outstanding incentives such as: Cashback up to 12 million VND/year, global travel insurance of 12 billion VND, priority check-in, 0% interest installment payments and a series of incentives linked to Shopee, Traveloka, Grab, Golden Gate, and major retail systems. In addition, there are many attractive incentives when using HDBank cards such as: Promotions when shopping for goods, buying tours, booking hotels, buying Vietjet Air tickets, etc. The above two awards continue to be a testament to HDBanks digital transformation capacity, creative marketing strategy and persistent companionship with customers, affirming the banks pioneering position in the journey of creating a leading modern and humane digital financial ecosystem in Vietnam. Le Nguyen
