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Minister Teresa Mera highlighted that this designation is a clear example of the national tourism diversification strategy promoted by the sector. To date, 14 towns have achieved the distinction.The Ministry of Foreign Trade and Tourism (Mincetur) announced that Pozuzo, in the Pasco region, has been officially recognized as the new Charming Town of Peru. This important appointment, formalized by Vice-Ministerial Resolution No. 067-2025-MINCETUR/VMT, highlights the authenticity, cultural wealth and enormous tourist potential of this town.
The Minister of Foreign Trade and Tourism, Teresa Mera, pointed out that this distinction contributes to a clear and direct example of the national tourism diversification strategy that promotes the sector. Pozuzo is a living example of how identity, history and community can turn a destination into a true treasure for the country, he said. He also added that this recognition will allow it to strengthen its tourism offer and open new opportunities for its sustainable development.
Pozuzo is a destination that captivates from the first moment. Founded in 1859 by Austro-German settlers and Peruvian families, it preserves a cultural heritage unique in the world. Its wooden houses with gabled roofs, carved balconies, colorful gardens and hanging bridges make up a landscape that mixes Amazonian warmth with the Central European essence.
Surrounded by the Yanachaga-Chemillen National Park, Pozuzo offers impressive natural settings that reinforce its attractiveness as a sustainable destination. Pools of crystal clear water, the Yulitunqui waterfall, ecological trails, wildlife and extraordinary biodiversity allow the visitor to have direct contact with nature. This harmony between culture and conservation earned it, in 2023, the international recognition Best Tourism Villages from UN Tourism.
The experience at Pozuzo is diverse and complete. Pozucina architecture such as the Settlers Square, the Schafferer Museum, the St. Joseph Church, the Pozucina-Prussia Identity Park and the Emperor William I Bridge are part of a cultural route that reflects the history and spirit of its inhabitants. Likewise, its gastronomy--inspired by Austro-German traditions--stands out for the production of craft beer and dairy products. Added to all this are adventure activities such as hiking, ecotourism and bird watching. Every year, more than 6,000 tourists, mainly nationals, visit this destination, attracted by its authenticity and welcoming atmosphere.
CHARMING VILLAGES
Charming Towns is a recognition that Mincetur grants to towns with a tourist vocation that stand out for their cultural and natural authenticity, sustainability, good governance and quality of their services. These communities access technical interventions aimed at strengthening their competitiveness, improving tourism management and promoting balanced development that directly benefits the population.
With the incorporation of Pozuzo, Peru has 14 Charming Towns, among which are Malabrigo and Cascas (La Libertad), Sarhua and Quinua (Ayacucho), Yanque and Sibayo (Arequipa), Villa Rica and Oxapampa (Pasco), Huancaya (Lima), Ollantaytambo (Cusco), Lamas (San Martin), and Chavin de Huantar and Chacas (Ancash).
It is important to mention that currently, Mincetur is providing technical assistance to various regions to identify and promote new destinations that can be incorporated into the Charming Towns initiative.
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