📋 Tender Overview
Viktoria Rebensburg was one of the most successful German ski racers - and has been committed to the health of young people since 2016: The "Fit & Active" concept, which she helped to develop, aims to motivate children in grades 5 and 6 to take responsibility for their own health at an early stage. In addition to exercise, nutrition, self-efficacy and relaxation, digital prevention has also been one of the pillars of the program since 2023. The focus is on cyberbullying and fake news , for which child-friendly learning modules are offered. State Minister Dr. Fabian Mehring exchanged ideas with Rebensburg and thanked her for her commitment to combating dangers on the Internet.
"In our digital age, educating children about the dangers of the internet is a key task for parents and the state. We must teach our children the skills to use social media and other online offerings in order to protect them from fake news or cyberbullying," said Mehring. "That's why I think it's exemplary that Viktoria Rebensburg has integrated this important aspect into her 'Fit & Active' initiative. In doing so, she is also supporting the diverse efforts of my ministry to advance the digital education of children and young people in Bavaria."
In order to protect children aged eight and over from cyberbullying, hate speech, phishing and fake news, the State Ministry for Digital Affairs has developed the award-winning app "Where is Goldi? - Surfing safely on the Internet". The learning content is integrated into a storyline and thus offers the opportunity to learn about dangers on the Internet in a playful way. The app is available free of charge in the usual app stores. Since summer 2023, a version has also been available for teachers at Bavarian primary schools.
Together with the Bavarian State Ministry of the Interior, for Sport and Integration, the StMD launched a "Bavaria Alliance against Disinformation" in the run-up to the European elections. It comprises three fields of action: a package of government measures, an alliance with international platform operators and companies, and cooperation with established media. The structure and measures of the Bavaria Alliance are currently being reviewed in order to further develop the concept for other upcoming elections such as the 2025 federal election and the 2028 Bavarian election.
With the "BayCode" program, the State Ministry for Digital Affairs combines the promotion of IT talent with education about the correct use of digital media. So far, around 5,700 children and young people between the ages of 11 and 18 have taken part in the free programming courses. In this way, Bavaria is investing in the talents and entrepreneurs of tomorrow - and at the same time enabling them to handle digital media confidently.
"If we want to maintain our prosperity in the future, we must get children and young people excited about the digital world at an early stage," Mehring summed up. "But we must also protect them from the dark side of the Internet. That is one of the central tasks of my ministry - and initiatives such as 'Fit & Active' will make us even more successful in this work. That is why I would like to thank Viktoria Rebensburg for her commitment to helping us achieve our common goal: the healthy development of children - in the analogue and digital world."
About Viktoria Rebensburg and the “Fit & Active” program:
Viktoria Rebensburg (born 1989 in Kreuth am Tegernsee) won the gold medal in the giant slalom at the 2010 Olympic Games in Vancouver. The bronze medal in the same discipline followed at the 2014 Olympic Games in Sochi. She won the overall victory in the giant slalom World Cup three times (2010/11, 2011/12 and 2017/18). Rebensburg also won two silver medals in the giant slalom at the Ski World Championships in Vail (2015) and Åre (2019). After a total of 19 World Cup victories, she ended her career as a ski racer in 2020. The "Fit & Active" concept, which she helped to develop, aims to motivate children in grades 5 and 6 to take responsibility for their own health at an early stage. In addition to exercise, nutrition, self-efficacy and relaxation, digital prevention has also been one of the pillars of the program since 2023. To date, several hundred thousand people across Bavaria have taken part in “Fit & Active”.
