📋 Tender Overview
The state has expanded the “Von Daheim BW” app to include the “Game Marketer” section. This makes it easier for citizens to find regional providers. The regional game products are an environmentally friendly alternative to traditional grilled food and also support the local economy.
“Barbecuing is a particularly popular and sociable way to make food, especially meat, extra tasty. Especially in the spring and summer months, there are numerous reasons and opportunities to celebrate and enjoy grilling with friends and family and to try out new things. For example with game meat from local forests. Regional game meat is an excellent alternative to traditional grilled food. Hunting also contributes to the preservation of our cultural landscape and supports the conversion of forests in the face of climate change . Game meat is a gift from nature. It is a particularly responsible and environmentally conscious way to enjoy meat,” said the Minister for Food, Rural Areas and Consumer Protection (MLR), Peter Hauk, at the opening of the game grilling season on Stuttgart’s Schlossplatz .
“Game from Baden-Württemberg hunting grounds is of clear origin and high quality. We owe this in particular to our hunters, who are excellently trained in game hygiene and can very conscientiously provide the hunted game as high-quality food,” emphasized Minister Hauk.
Easier to find game meat marketers
So that as many people as possible can enjoy this high-quality grilled food from this summer, the Ministry of Food, Rural Areas and Consumer Protection has launched the “Von Daheim BW” app , which is available as part of the “Naturally. “From Home” was created and expanded to include the theme of wild. Consumers can now more easily find game meat marketers in their region.
“Whoever buys locally helps to preserve our homeland and actively supports marketers from the region. Behind every food there is a family, every product has its own story. If you specifically choose food from Baden-Württemberg, you are buying a piece of home and a product that you can trust,” said Minister Hauk, at the presentation of the expanded “Von Daheim BW” app, together with the game experts from the Baden State Hunting Association -Württemberg eV .
New app section “Venison Marketer”
What is new is that “venison marketers” can be accessed in a separate section of the app. It is easier for consumers to find regional wild products locally with almost just one click. Since the new section opened last week, marketers from the districts of Heilbronn, Ludwigsburg, Rems-Murr, Göppingen, Waldshut and Karlsruhe have already been included; further applicants are welcome to contact the MLR if they are interested.
The state and the Baden-Württemberg State Hunting Association work well together and are jointly advancing game marketing in many areas. An important element is marketing via local hunters. In cooperation with the state hunting association, the state supports the advice of hunters on all matters relating to venison utilization. “Through the nationwide unique funding program 'InfraWild', the state also offers direct funding for area tenants, for example when purchasing game refrigerators and other items, thereby making an important contribution to game hygiene and food safety,” explained Minister Hauk.
Venison marketing in Baden-Württemberg
For several years, the MLR has been supporting projects that promote the regional marketing of local game. The Black Forest Central/North Nature Park is building a network of butchers, hunters and nature park innkeepers in the “Wilde Sau” project with the support of the state of Baden-Württemberg. In addition to enhancing the public perception of wild boar products, the aim is to increase the added value in regional restaurants and butcher shops, to promote the image of hunting and hunters and to convey knowledge about wild boar in the Black Forest to the population. This proven and successful format is to be gradually transferred to all nature parks in the country.
“From Home BW” app
The “Von Daheim BW” app enables consumers to quickly and easily find agricultural direct marketers, local products and “Taste the South” restaurateurs , as well as events in their region - so consumers know where the products they want are located are purchased, produced and processed and who stands behind the products. The app was launched by the MLR. The app is part of the regional campaign launched in 2017.
