📋 Tender Overview
With the “KREATIV SME Transfer” program, the Ministry of Economics is supporting eleven innovative creative projects. The aim is to promote cross-industry collaboration between companies with one or more creative companies in the areas of film, games, animation and virtual reality.
“The areas of games, animation and virtual reality have become increasingly important in recent years. The strong response to our funding call for 'KREATIVE SME transfer' shows that other companies also see the great potential and want to use it for themselves," said Dr. Nicole Hoffmeister-Kraut , Minister for Economic Affairs, Labor and Tourism, on the occasion of the announcement of the eleven projects that received corresponding funding. “The eleven selected projects show the diversity of possible applications,” the minister continued.
The aim of the funding program was to promote cross-industry collaboration between companies from Baden-Württemberg and one or more creative companies in the areas of film, games, animation and virtual reality. The projects are intended to show the cross-industry added value of collaboration with creative companies and to strengthen regional competencies and cooperation across sectors. Small and medium-sized companies in particular should be encouraged to use new technologies and collaborative solutions. The funding measure is an important contribution to making Baden-Württemberg more sustainable and better and more comprehensively prepared for the challenges of the Metaverse or the increasing importance of 3D and gamification technologies and the transformation that is taking place.
The call for funding ran from July 20th to November 10th, 2023 and was aimed at small and medium-sized companies from Baden-Württemberg that want to enter into cooperation with companies from the creative industry. The total volume of funding that will benefit the selected projects amounts to around 250,000 euros. The term is usually one year and the projects run until the end of 2024.
The projects at a glance
The following eleven projects were selected by the Ministry of Economic Affairs:
Ulrich Lang from Backnang passionately develops niche fragrances. Together with the creative company acameo from Tübingen, digital or virtual distribution and presentation options are to be realized by modeling virtual rooms and animations of product-specific scents.
The two creative companies bildbrauerei GmbH and GameBoot GmbH from Heidelberg want to develop an interactive video tool that can be used by companies, for example, in interactive projects or when linking game development and classic video content.
In the project by Qatna Medical GmbH from Hechingen and the creative company b.ReX GmbH from Stuttgart, the innovative properties of a new technology from the medical sector are to be presented visually and interactively and thus made more explainable and tangible.
The company wd3 GmbH has developed a universally applicable seat cube called Xbrick . Now an “Augmented Reality” (AR) app is to be created with the creative company halbeautomaten Kommunikationdesign GmbH , which, as a digital extension, adds an additional level to playful and moving learning with Xbrick. Both companies are based in Stuttgart.
In her project, Sabine Oberhardt GmbH from Güglingen wants to develop a gamified test procedure for the further development of managers together with three creative companies KORION Interactive GmbH (Ludwigsburg), Heiko Mauel (Sankt Katharinen), Magdalena Jundt (Steinheim an der Murr ) .
In order to support auditors in training and further education in the future, the company audit.neo GmbH (Volkertshausen) would like to develop an e-learning platform together with STANstudios from Stuttgart.
In the project by Compositas GmbH (Freiburg) and the software developer Christian Schwan (Freiburg), the YARPS web application for the gaming experience of “pen & paper role-playing games” is to be expanded medially in order to make the gaming sessions more attractive and interactive.
VAVisual GmbH from Mannheim has set itself the goal of making science communication easily accessible and understandable for everyone . Together with Volo Global Partnership Pte Ltd/V-Mobile LLC from Armenia, an AI-based interface will be developed that generates easy-to-understand scientific communication for the most common social media channels.
Deep Care GmbH is developing an optimization of the “Intelligent Seat Assistant” (ISA) together with Walk The FROG (both from Ludwigsburg). Game elements and reward mechanisms are intended to encourage users to regularly change and optimize their sitting position.
With the “Virtual Cleanrooms” project, Inspire Media GmbH (Eppelheim) wants to develop virtual replicas of real cleanrooms in the specific context of the pharmaceutical industry. The project partner is Bildbrauerei GmbH from Heidelberg.
The Baden-Württemberg state guild association of the roofing trade is planning to develop a virtual reality (VR) platform in a consortium with GBK Dach GmbH - both based in Karlsruhe - together with the creative company ziehdeinprodukt.de from Böblingen, which will support the roofing industry in Baden-Württemberg is intended to make it known to a wider audience and thus has the potential to counteract the shortage of skilled workers.
