Germany New Age Tender

Digitalization is revolutionizing the payment industry and impacting the way Singaporeans interact with businesses. However digitalization is no longer sufficient according to findings from a study commissioned by Wirecard the global innovation leader for digital financial technology. The Six Digital Megatrends Report conducted in partnership with Blackbox Research shows that a secure and seamless experience is of utmost importance to Singapore consumers with more than half of them willing to trade data for a personalized experience but expecting incentives and discounts in return. The report identifies six digital megatrends in Singapore that are reshaping consumer behaviors and shares insightful recommendations about how businesses can optimize their operations to meet these needs. This report is the latest in Wirecards series of content focusing on a new age of retail.Our report shows that there is a gap between service experience and expectation across various sectors ranging from banking travel and hospitality to food and beverage. Consumer behaviors are shifting due to technological advancements and recent changes in the economic landscape and it is challenging for merchants to keep pace with their changing needs commented Eric Tan General Manager Singapore at Wirecard. A customer-centric strategy that focuses on integrating digital and emerging technologies to create a frictionless experience is crucial for successful business growth. By using data to identify the gaps in their business brands and retailers can offer a personalized secure and unified journey that effectively engages with consumers across all touchpoints and channels from research to payment.