📋 Tender Overview
The country is launching an instant program for retail and downtown areas. With the immediate program a low-threshold offer is created to provide short-term stimulating impulses for municipalities and retailers. A total of five million euros are available in the immediate program.The Ministry of Economic Affairs is starting an immediate program to provide targeted assistance to retailers and city centers in the country in overcoming corona-related difficulties. From September 23 cities and municipalities can submit funding applications. The structural change in retail and the consequences of the corona pandemic are particularly challenging stationary retailers in city centers and rural centers. The corona crisis and the associated closings of many businesses lead to frequency losses in the city centers and as a result in some places to vacancies and significant sales losses in stationary retail explained Minister of Economics Dr. Nicole Hoffmeister-Kraut .While our recently launched support programs Inner City Consultant and Intensive Consulting Future Retail 2030 are making the retail sector fit for the future in the medium to long term with our immediate program we are creating a low-threshold offer to provide short-term stimulating impulses. The wide-ranging immediate program specifically supports municipalities and retailers in Baden-Wrttemberg in coping with these corona consequences. We are providing a total of five million euros for this added the minister.The program consists of three funding linesThe immediate program consists of a total of three funding lines. As part of the Pop-up Stores and Malls funding line the establishment and operation of pop-up stores and malls in Baden-Wrttemberg municipalities are funded while the Events funding line also supports the planning and implementation of events Event character is subsidized. The aim of the third funding line is to promote innovation and digitization for a new start in stationary retail and at the same time to further expand its strengths.Pop-up stores are suitable for avoiding vacancies in our inner cities and also promote a local start-up culture. I am convinced that innovative temporary uses can therefore make an important contribution to the revitalization of our inner cities and rural town centers. I also see attractive points of attraction for citizens in new events to come to the city centers and get to know and use their diverse retail offerings emphasized Hoffmeister-Kraut.The funding applications for the two funding lines Pop-up Stores and Malls and Events are submitted to the Ministry of Economics Labor and Tourism. The Competence Center Smart Services which is headed by Fraunhofer IAO will be offering webinars ideas workshops and coaching as part of the third funding line from October to give companies and service consultants approaches to develop innovative services such as online customer advice or ordering -To convey apps and regional delivery services as well as new digital business models to link offers from stationary retail and online retail.Cornerstones of the funding linesThe immediate retail inner city program complements the existing funding from the Ministry of Economic Affairs City Center Advisors and Intensive Consulting Future Retail 2030 which have been implemented as part of the Retail 2030 dialogue project since July and August 2021 respectively. At the same time a measure from the coalition agreement is being implemented to support the restart of the retail sector which has been particularly hard hit by the corona pandemic.
