📋 Tender Overview
Whether it is luxury products consumer goods or industrial tools a growing wave of counterfeiting is spreading across the globe and electrical cables are no exception. Nexans a leader in the design and manufacturing of cable systems and Authentic Vision a leading provider of mobile authentication solutions have agreed to enter into a strategic alliance partnership based upon the organizations shared philosophy focusing on consumer safety and improving the consumer experience. Authentic Visions patented Holographic Fingerprint labels have already been applied to Nexans products packaging in Peru and Lebanon and are under deployment in other countries. The labels make it easy for customers or distributors to scan and verify the authenticity of a product with any smartphone an approach that is fully in line with Nexans strategy of providing value-added services to its customers.Nexans demonstrates its determination to protect its customers from potentially harmful substandard products. The most important risk associated with counterfeit cable is cheating on the quantity of copper which can have dramatic consequences. By reducing the diameter of the copper conductor counterfeit cables can become abnormally hot when current is passed through them and cause a short-circuit and a fire outbreak. .Through our partnership with Authentic Vision digital innovation plays a key role in our customers safety. It helps Nexans guarantee its products conformity in terms of manufacturing and safety standards. Jrme FournierVICE-PRESIDENT INNOVATION AT NEXANSThe Group is now planning to roll out and deploy Authentic Visions solution in products around the world to protect the brand and create consumer engagement.Secure easy to use and widely beneficialAuthentic Visions solution is highly secure easy to use and instantly provides clear positivenegative verification results. No additional training or specialized equipment is required. Our security labels are unique and absolutely copy-proof due to the physical randomness used in the production process. Even we are not able to duplicate or copy the labels ourselves. Thomas WeissCEO OF AUTHENTIC VISIONThomas Weiss points out that his companys technology is also global and actionable Our solution provides customers with proof of authenticity and in the event a fake attempt occurs precise geo-location provides brands with actionable data. In other words the Meta-Anchor technology provides every product with a physically and digitally unique identifier UID and tracks counterfeiting attempts thus providing valuable data for the prosecution of counterfeiters and fraudsters. Only three weeks after the Nexans launch the first suspicious activities were recorded by the Group.Environmental partner and customer benefitsNexans is engaged and deeply committed to reduce any adverse impact on the environment. Counterfeiters do not apply rules and regulations as Nexans does to limit the environmental impact. With the Authentic Vision unique holographic label anyone can differentiate a genuine product that respects standards in force and one that is manufactured in the frame of the Group Sustainability action plan.
