📋 Tender Overview
Brand never before hit by the country, Brazil has received more than 7 million foreign tourists in the same year. September registered the largest number of international tourists from the historical series for the month: 570,934 visitors and with this result the accumulated nine months of 2025 reached 7,099,237 international tourists, 45% higher than the same interval last year. Compared to the same month of 2024, September had a growth of 28.2%.
This historical record is the result of serious work to rebuild the image of Brazil in the world, as a destination of diversity and sustainability. This record number translates into Brazilians lives through employment, income and opportunities
With this performance, the country exceeded, in just nine months, the previous annual record of 2024, when 6,773,619 foreign visitors came to Brazil. The performance so far also exceeds the annual goal set by the 2024-2027 National Tourism Plan, which provided for the arrival of 6.9 million international tourists in 2025. The goal was exceeded by 2.9% in the ninth month of the year, establishing a new historical record for the period.
This historical record is the result of a serious work of the federal government to rebuild Brazils image in the world, as a destination of diversity and sustainability. Brazil today is respected and desired by tourists of all nationalities. This record number translates into the lives of Brazilians through employment, income and opportunity in each corner of the country. Transforming lives , celebrates Embraturs president, Marcelo Freixo.
For the Minister of Tourism, Celso Sabino, the numbers reflect the consolidation of Brazil as a prominent destination in the global scenario. We are living a historic moment for Brazilian tourism. We have already surpassed the annual goal three months in advance, which shows the strength of our sector and the confidence of the world in Brazil, he said. In the monthly cut, the September result also exceeded the previous record, recorded in September 2024, when the country received about 445,000 tourists.
Main broadcasters - Argentina follows in the lead, with more than 2.7 million visitors between January and September. Following are Chile (604,786) and the United States (564,160). Among the European countries, France, Portugal and Germany stand out, totaling 537,589 visitors to Brazil in the period.
