📋 Tender Overview
The central government communications recommendation for 2023 has been completed. The rapid change in the communications environment and the lessons learned from crises in recent years have given reason to update the old recommendation from 2016.
The strong transformation of the information environment has been further accelerated by crises in recent years, such as the coronavirus pandemic and Russia's war of aggression. The prolonged turmoil has tested people's mental resilience to crises and affected how messages from central government are received and how communications are perceived.
In addition to changes in the operating environment, the updated communications recommendation describes how the role of social media and the need for multichannel communication have been further emphasised since 2016. At the same time, the side effects of social media and even unpredictable developments must be taken into account.
In recent years, communication directly with citizens, customers and service users has clearly played a more central role in official communications. Customer communications are discussed more extensively in the recommendation.
The update work has also updated the policies concerning leadership and work community communication.
