📋 Tender Overview
In autumn 2021 the Prime Ministers Office appointed a working group to develop crisis communication aimed at the citizens of the authorities. In the final report which has now been completed the working group prepared recommendations for improving the efficiency of communication with citizens.In order to develop communication with citizens the working group proposes more effective coordination of the authorities communication capacity so that resources can be directed quickly to acute needs in a crisis situation. The working group recommends updating the common communication guidelines such as the central government communication recommendation and the enhanced communications guidelines. The update should take into account the change in the information environment and the strengthening of mental crisis resilience. Better knowledge of target audiences and multilingual communication will also improve the accessibility of citizen communication in a crisis situation.In addition the working group examined models for a joint communication solution between central government and authorities which would bring together instructions and other content intended for citizens in a crisis situation in one place and facilitate the findability and accessibility of up-to-date information. A similar model is used in Sweden and Estonia among others. According to the working group a joint crisis communication solution still requires a separate decision and resourcing.The working group included communication experts from ministries agencies and regional governments. The work was based on the safety investigation and recommendations of the Safety Investigation Authority on the first phase of the coronavirus pandemic. Experiences and observations on the communication of the coronavirus pandemic and other crisis situations were collected for example through surveys and interviews with official communicators stakeholders and citizens.
