📋 Tender Overview
Not only stopping at the position of Southern tourism engine, Ho Chi Minh City is gradually positioning itself as a dynamic destination, rich in multi-layered experiences, attracting international and domestic tourists in the new normal context of the tourism industry after the merger of administrative boundaries. With a series of new tourism products, continuous promotion programs and long-term development strategies, Ho Chi Minh City tourism is expanding its development space, while contributing to promoting the citys socio-economic growth. Download Leaders of Ho Chi Minh City Peoples Committee and the City Department of Tourism welcome international tourists on the first day of the new year 2026 - Photo: Ho Chi Minh City Department of Tourism - Photo: VGP/Minh ThiHo Chi Minh City tourism grows impressively In 2025, Ho Chi Minh City tourism continues to record positive growth with 8.56 million international visitors, about 45.6 million domestic visitors, total revenue from tourism is estimated to reach 279,000 billion VND, accounting for nearly 1/3 of the total revenue of the entire City, reaching 101% of the plan. Based on these results, by 2026, Ho Chi Minh Citys tourism industry strives to reach 11 million international visitors and 50 million domestic visitors. These numbers not only clearly demonstrate the strong recovery of Ho Chi Minh Citys tourism industry after years of being heavily affected by the COVID-19 pandemic but also show the increased attractiveness of this destination on the international tourism map. Leaders of Ho Chi Minh City Department of Tourism said that during the process, Deploying the development orientation of Ho Chi Minh City to become the leading financial, trade, service and tourism center in Southeast Asia, expanding urban development space associated with improving the quality of infrastructure, tourism services and building a smart tourism ecosystem is identified as one of the key tasks, contributing to ensuring sustainable growth and improving the competitiveness of the destination. Download Ben Thanh Market is visited by many domestic and international tourists - Photo: VGP/Minh Thi. Ho Chi Minh City not only recovered in number of visitors but also actively innovated products and tourism experiences. Promoted tourism products include: MICE tourism (conferences, seminars, exhibitions) taking advantage of modern infrastructure and event center systems; Historical relic tourism; Waterway tourism - Saigon River, connecting unique waterway routes; Agricultural - community tourism in surrounding areas such as Hoc Mon, Cu Chi, Can Gio, Long Son; Night travel; Medical tourism; Culinary tourism... attracts domestic and international tourists. Notably, Ho Chi Minh City also focuses on developing inter-regional tourist routes with outstanding destinations from nearby localities after the merger (such as Ba Ria - Vung Tau, Binh Duong), creating a complete chain of experiences from dynamic urban areas to beach resorts, green countryside, and diverse ecology. According to the strategic direction of the tourism industry, this will be a competitive highlight in attracting international visitors in the new period. Speaking at the recent seminar Ho Chi Minh City Tourism Development Space - Motivation from service chain links and customer experience, Mr. Pham Huy Binh, Director of Ho Chi Minh City Department of Tourism, affirmed that Ho Chi Minh City tourism is transforming very quickly towards quality, sustainability and multi-dimensional experiences. We not only focus on the number of visitors but also focus on improving services and expanding new markets, especially Asian and European markets, to make Ho Chi Minh City a leading destination in the region, said Mr. Pham Huy Binh. Download Many tourists love the City tour to experience the double-decker bus, visiting Ho Chi Minh City at night - Photo: VGP/Minh Thi. Mr. Binh emphasized the importance of connecting domestic and international tourism, close cooperation with tourism businesses and promoting global trade promotion activities. In the context that Ho Chi Minh City is entering a new stage of development, the City identifies tourism not just as a single economic sector, but as an experiential ecosystem. Vision to 2030, the City must become a smart tourism city, where indigenous cultural identity is preserved and spread with the power of modern technology. When Ho Chi Minh City becomes a large-scale integrated urban area, the tourism space is more open, resources are richer and cooperation opportunities are more diverse. But along with that comes the need for greater vision and closer coordination. Therefore, the Citys tourism industry is entering a new phase with the determination to develop products bearing the mark of identity, pioneering in digital transformation and especially building professional culture - tourism ethics - spirit of hospitality as core values. Long-term orientation for tourism to continue to breakthrough Not stopping at the current results, Ho Chi Minh Citys tourism industry has set a goal to expand further in 2026 with a plan to welcome 61 million visitors, of which 11 million international visitors and 50 million domestic visitors. Total tourism revenue is expected to reach 330,000 billion VND, affirming its role as the leading tourism engine in the country. To achieve this goal, the City is revising the Tourism Development Project to 2030, repositioning the vision, products and tourism brand based on big data and applying artificial intelligence in operations. DepartmentHo Chi Minh City Tourism is also closely coordinating with domestic and foreign partners to build unique tourism products bearing cultural and historical imprints of the South, while connecting and developing cross-regional tourism ecosystems. Download Within the framework of the ITB Asia 2025 International Travel Fair taking place in Singapore, the Ho Chi Minh City Department of Tourism organized a large-scale touri
