📋 Tender Overview
In a diverse information environment on digital platforms, the information authentication role of management agencies, experts and especially press agencies is increasingly important. Identified social network accounts of mainstream press agencies are becoming information anchors, helping users and content creators verify before sharing. Download the 2nd National KOL Conference 2026 held in Ho Chi Minh City On September 7, in Ho Chi Minh City, the 2nd National KOL Conference 2026 (KOL Summit 2026) took place in Ho Chi Minh City with the participation of many artists, content creators, technology experts and representatives of management agencies. The conference aims to connect the community of influencers, businesses, digital platforms and related agencies and organizations, promoting the creative ecosystem in Vietnam in a safe, transparent, professional and trustworthy direction. The more influential KOLs are, the greater their responsibility. Speaking at the dialogue session Misinformation and crisis of trust, Mr. Nguyen Tat Hong Duong, Deputy Chief of Office of the National Cyber Security Association, said that the content creation community (KOL/KOC) in Vietnam has developed strongly in recent years, becoming a force with significant social influence. Along with the increase In terms of scale and influence, KOL/KOC activities pose new requirements in terms of technology, legality and social responsibility. The greater the influence, the greater the responsibility for the communitys trust, Mr. Nguyen Tat Hong Duong emphasized. A share may only take a few seconds, but the consequences of information spread without verification can last a long time. Mr. Nguyen Lam Thanh, General Director of TikTok Vietnam, believes that artificial intelligence is fundamentally changing the information environment, significantly shortening the distance from an idea to content capable of reaching millions of people. As the speed of content production and distribution increases rapidly, speed is no longer a sufficient factor to create sustainable value. What is more important is whether the content is trustworthy or not and whether the content creator is responsible for the impact of the information. According to Mr. Nguyen Lam Thanh, in a diverse information environment on digital platforms, the information authentication role of management agencies, experts and especially press agencies becomes important. Delegates said that clearly identified social network accounts of official press agencies can become information anchors, helping Content creators and KOLs consult and verify before sharing, analyzing or commenting on issues of social concern. Download Colonel, PhD. Nguyen Hong Quan, Deputy Director of the Department of Cyber Security and High-Tech Crime Prevention and Control, Ministry of Public Security, spoke at the program. Trust starts from the content creation process. At the thematic session Digital influence and creative future, delegates focused on discussing building trust right from the content creation and distribution process. Colonel, PhD. Nguyen Hong Quan, Deputy Director of the Department of Cyber Security and High-Tech Crime Prevention and Control, Ministry of Public Security, said that content creation activities in Vietnam are facing three big trends: The strong development of artificial intelligence; new requirements from the legal corridor, including regulations on advertising, personal data protection and cybersecurity; along with the change in societys expectations, from focusing on coverage to promoting prestige, quality and responsibility. According to Colonel, PhD. Nguyen Hong Quan, content creation is transforming from a spontaneous activity into a real career, with accompanying tools, assets, markets, legal corridors and social responsibilities. In that process, trust becomes one of the important assets of creative people. One content that delegates are interested in is copyright in the chain of cooperation between brands, agencies and KOLs. According to Ms. Tran Thuy Tien, Director of Commercial Exploitation of FPT Play, many risks can arise when using music, images, videos, scripts and creative resources of third parties. Therefore, copyright management needs to be implemented throughout the cooperation chain, from verifying the origin of resources, the scope of usage rights to the responsibilities of each party, instead of just checking at the end of the production process. Experts and speakers said that to build a transparent creative environment, creators need to be supported with a clear ecosystem of rights and obligations; Enterprises need to establish specific cooperation mechanisms; the platform continues to refine tools and standards; Management agencies, professional organizations and the community participate in building standards consistent with practice. New requirements for content creation activities Along with the development of technology, the legal system is also setting new requirements for content creation and communication activities in cyberspace. The Law on Advertising, effective from January 1, 2026, for the first time clearly stipulates the responsibilities of those who convey advertising products. The Law on Personal Data Protection takes effect from January 1, 2026, imposing new requirements on the collection,u dung du lieu cua cong dong va nguoi theo doi. Dac biet, Luat An ninh mang 2025 co hieu luc tu ngay 1/7/2026 da dinh ro hon trach nhiem cua cac chu the tren khong gian mang, trong do co cac nen tang va nguoi sang tao noi dung. 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