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Improved digital connectivity is opening new opportunities for rural businesses in Chile, helping local producers strengthen value chains, reach international markets and participate more actively in the digital economy.
In the commune of El Carmen, Marron Andino has built its business around buying chestnuts from local producers and selling them to international markets, particularly in Italy. The family-run company has become an important part of the local economy, but limited internet access previously made it difficult to communicate with producers, reach potential suppliers and maintain relationships with international buyers.
Connectivity challenges have historically been particularly significant in rural areas closer to the mountains. Limited internet access restricted the companys ability to exchange information quickly, promote its products online and expand its network of producers and customers.
The arrival of satellite connectivity through the Connected Communities initiative is changing that situation. The programme, developed by UN Chile with the Government and public and private-sector partners and funded through the United Nations Joint SDG Fund, aims to reduce the digital divide in underserved rural areas.
For Marron Andino, improved connectivity is providing a direct communication channel with producers and potential international customers. The company can now use digital platforms and social media to share information, strengthen its commercial relationships and explore new markets beyond its existing business connections in Italy.
The companys representatives see internet access as a bridge to Europe and other international markets. Online communication can make it easier to speak with overseas buyers, share product information, coordinate supply and identify new commercial opportunities.
The benefits of connectivity extend beyond individual businesses. New internet access points can help families, producers and communities gain better access to education, healthcare, government services, information and economic opportunities.
Connected Communities is also moving beyond infrastructure by focusing on digital skills and helping communities use connectivity for education, health, public services, productivity and local development. In Chiles Nuble and La Araucania regions, the initiative works with regional governments, municipalities, communities and local organizations.
The programme brings together United Nations agencies including FAO, PAHO/WHO, UN Women, ITU and ECLAC, combining expertise in digital connectivity, rural development, health, gender equality and technological transformation.
The experience of Marron Andino illustrates how digital infrastructure can support rural economic development. Better connectivity can help small businesses communicate more efficiently, strengthen relationships with local producers, access global markets and create new opportunities for communities.
For a rural company rooted in family and community, internet access is becoming more than a communication tool. It is helping connect local production in El Carmen with customers and opportunities around the world.
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