📋 Tender Overview
The combination of cultural industry and sustainable tourism is an inevitable step to form a new value chain, contributing to the development of a knowledge economy, green growth and preserving Vietnamese cultural heritage. International faculty seminar Cultural industry with sustainable tourism development in Vietnam in the context of international integration On October 30, in Ninh Binh, the Vietnam Tourism Training Association - under the Vietnam Tourism Association and the Tourism Cultural Talent Incubation Project organized an international faculty seminar Cultural industry with sustainable tourism development in Vietnam in the context of international integration. The seminar was organized with the goal of researching and proposing development solutions. Cultural industry is associated with sustainable tourism development in Vietnam in the current context, in order to meet the increasing needs and requirements of the tourism market for high-quality tourism and cultural human resources, to improve the effectiveness of tourism human resource training, especially cultural tourism. The conference attracted the participation of leading experts and scientists in tourism culture, and lecturers from more than 120 Universities and Colleges across the country. Keynote speech Leading the workshop, Professor Dao Manh Hung - Chairman of the Vietnam Tourism Training Association (VITEA) under the Vietnam Tourism Association emphasized that the cultural industry will have many opportunities to develop in the period of deep integration with the world. Along with that, sustainable tourism is an important feature of culture, and will quickly become a key economic sector in the countrys development. Professor Dao Manh Hung said that the workshop will focus on discussing 5 main topics: The role of cultural industry in sustainable tourism development in Vietnam. Linking cultural and tourism industry value chains in the context of international integration; Exploiting indigenous cultural resources to build creative tourism products. Preserving cultural heritage and developing sustainable tourism; International cooperation in developing cultural and tourism industries in Vietnam; and other issues; Exploiting indigenous cultural elements, especially typical cultural elements of regions and localities, brings a different experience to tourists; Solutions for preserving and promoting the value of cultural heritage in sustainable tourism development. Building a cultural industry ecosystem linked to the tourism value chain of each locality. Vice President of the Vietnam Tourism Association Nguyen Hong Hai said that, in the context of deep international integration, the cultural industry has become one of the creative economic sectors with high growth rates, playing an important role in promoting the image of the country and people of Vietnam, while improving national competitiveness. Tourism - especially cultural tourism - is increasingly being affirmed as a key economic sector, contributing to promoting local economic development, creating jobs and preserving national identity. Mr. Nguyen Hong Hai said that the combination of cultural industry and sustainable tourism is an inevitable step to form a new value chain, contributing to the development of a knowledge economy, green growth and preserving Vietnams cultural heritage. This is also a major orientation affirmed by our Party and State in many important resolutions and strategies such as: Resolution No. 33-NQ/TW on building and developing Vietnamese culture and people; Strategy for developing cultural industries until 2030; Vietnam tourism development strategy until 2030. According to Mr. Nguyen Hong Hai, with those correct guidelines and policies, many cultural tourism products, heritage tourism, and creative tourism have been formed and associated with famous local brands such as: Hue Festival, Buon Ma Thuot Coffee Festival, Northwest Culture - Tourism Week, Central Highlands Gong Cultural Space... contributing to spreading Vietnamese cultural values to international friends. However, Mr. Nguyen Hong Hai said that for the cultural industry to truly become the driving force of sustainable tourism, we still have to face many challenges such as: Lack of connection between industries; limitations in investment in innovative technology and high-quality human resources; Cultural heritage has not been effectively exploited in association with commercializing tourism products with cultural depth. To promote the mutual relationship between cultural industry and sustainable tourism, Vice President of Vietnam Tourism Association Nguyen Hong Hai suggested focusing on a number of key tasks such as: Building a cultural industry ecosystem linked to the tourism value chain of each locality, based on cultural identity, creativity and application of digital technology. Developing unique cultural tourism, effectively exploiting Vietnams tangible and intangible heritage, combining art, cinema, cuisine, fashion, and music. Besides, promoting digital transformation in promoting tourism and culture, creating an interaction platform between tourists - artists - businesses. Strengthen international cooperation, learn from experiences from countries with developed cultural industries such as Korea, Japan, England, France... at the same time.Promote Vietnams image to the world through unique cultural products. At the same time, focus on training creative human resources and supporting startups in the field of culture and tourism, especially the young generation - the pioneering force for innovation. Delegates attending the Workshop. Developing the value chain of cultural tourismFor Associate Professor, PhD. Pham Trung Luong, in recent times, the development of cultural tourism in Vietnam has not been commensurate with its position, and has not attracted relevant parties, especially cultural industry sub-sectors such as performing arts, handicrafts, and fashion, to participate in p
