📋 Tender Overview
AirAsia MOVE aephltf`rmcch`ngkaaredinthaangchannamkh`nge`echiiy chuengaidrabraangwal Asias Best Travel Booking App cchaakewthii World Travel Tech Awards epnpiithii 3 tidt`kan epidephyraayngaanechingkh`muul (Data-Driven Report) wiekhraaahphRtikrrmkaaredinthaangkh`ngnakth`ngethiiywaithy 3 ecchen`erchanhlak aidaek Baby Boomers, Gen X aela Millennials ainpii 2025 raayngaanchbabnii`aang`ingcchaakthaankh`muulkaarcch`nghlaaylaanraaykaar khr`bkhlum ethiiywbin orngaerm aelabrikaaresrim ephuue`th`drhasphRtikrrmkaarwaangaephn kaarcch`ng aelakaaraichcchaaykh`ngnakedinthaangainaetlachwngwaynaangnaaediiy o`maar prathaanecchaahnaathiibrihaar AirAsia MOVE klaawwaa aemnakth`ngethiiywthukecchen`erchancchamiiepaahmaayediiywkan khuue`kaaredinthaangthiit`bocchthyailfsaitlkh`ngtne`ng aetruupaebbkaarwaangaephnaelakaartadsinaicchklabsath`nlamdabkhwaamsamkhaythiiaetktaangkan`yaangchadecchn chuengsngphlodytrngt`kaar``kaebboprdaktth`ngethiiywainpacchcchuban dwykh`muulkhnaadaihythiikhr`bkhlumethiiywbin orngaerm aelabrikaaresrim AirAsia MOVE phr`mthamngaanrwmkabsaaykaarbin orngaerm aelaphuuprak`bkaarth`ngethiiyw ephuue`nam`inaichthaipt`y`depnprasbkaarnthiit`bocchthynakedinthaangaetlaklum kaaretibot`yaangyangyuuenkh`ng`utsaahkrrmth`ngethiiywcchuengt`ngkhabekhluue`ndwykh`muulaelakhwaamrwmmuue``yaangaethcchringphlkaarsueksaachiichadwaa nakth`ngethiiywaetlaecchen`erchanmii withiikhideruue`ngkaaredinthaang thiiaetktaangkan`yaangmiinaysamkhay tangaetklumthiiaihkhwaamsamkhaykabkhwaamsbaayaelakaarwaangaephnlwnghnaa aipcchnthuengklumthiitadsinaicchrwderwaelakhabekhluue`ndwyprasbkaarnaelaopromchan khwaamaetktaangehlaaniisath`nocchthysamkhaykh`ngthurkicchth`ngethiiywainpacchcchuban thiit`ngekhaaaicch`inaichthechingluekephuue```kaebbsinkhaaaelaaekhmepyaiht`bocchthynakedinthaangaetlaklumaid`yaangaemnyamBaby Boomers: saaykh`mf`rt waangaephnlwnghnaa aelahlngaihlwathnthrrmnakth`ngethiiywklum Baby Boomers (ekidpii 1946-1964) epnklumthiiaihkhwaamsamkhaykabkaarwaangaephnlwnghnaaaelakhwaamsadwksbaay odyniymcch`ngkaaredinthaanglwnghnaa eluue`kedinthaangainchwngRduukaalhlak`yaang aitrmaas 1 aelaaitrmaas 4 aelam`nghaaprasbkaarnth`ngethiiywradabphriiemiiymthiiaidrabkaar``kaebb`yaangphithan khwaamniymainkaaredinthaangaebbediiywhruue`epnkhuu kaareluue`kcchudhmaayplaaythaangrayaaiklthiikhunekhy aelakaarchuue`aephkekcch`apekrdaebbkhrbchud sath`nkhwaamt`ngkaardaankhwaammanaicch khunkhaathaangwathnthrrm aelakaaredinthaangthiimiikhwaamesiiyngtamphRtikrrmkaaredinthaangthiisamkhay (Key Behaviors)phRtikrrmkaarcch`ng (Booking Behavior): kaarwiekhraaahrayaewlaakaarcch`nglwnghnaaphbwaa nakth`ngethiiywklum Baby Boomers epnklumthiiwaangaephnlwnghnaa`yaangchadecchn odykaarcch`ngkracchuktaw`yuuainchwng 15-30 wan aela 31-60 wank`nedinthaang khnathiikaarcch`ngaebberngdwnainchwng 0-3 wank`nedinthaangmiisadswntam thangnii kaarcch`nglwnghnaarayayaawphbednchadainklumthiiedinthaangaebbediiywaelaaebbkhuuchwngewlaaedinthaang (Travelling Period): khwaamt`ngkaaredinthaangkh`ng Baby Boomers miilaksnataamRduukaal`yaangchadecchn odyphiikhainchwng aitrmaas 1 (27.9%) aelaaitrmaas 4 (27.0%) chuengeduue`nmkraakhmaelathanwaakhmepnchwngthiimiikicchkrrmsuungsud khnathiikhwaamt`ngkaaredinthaangcchachal`tawainchwngklaangpii odyechphaaaaitrmaas 2 aela 3 sath`nkhwaamniymainkaaredinthaangchwng`aakaasehmaaasmaelaennkhwaamsadwksbaayepnhlakruupaebbnakedinthaang (Solo / Couple / Group): Baby Boomers niymedinthaangaebbediiywaelaaebbkhuuepnhlak odymiisadswnkaaredinthaangepnkhr`bkhrawhruue`klumaihykh`nkhaangtam sath`nkhwaamt`ngkaarprasbkaarnthiiepnswntaw cchanghwakaaredinthaangthiiph`nkhlaay aelasaamaarthkhwbkhumaephnkaaredinthaangaiddwytne`ngesnthaangphaayainpraeths (Domestic Route Preference): phaayainpraeths Baby Boomers eluue`kedinthaangainesnthaanghlakaipyangemuue`ngth`ngethiiywaelaemuue`ngphuumiphaakhthiimiikhwaamphr`m echn echiiyngaihm haadaihy phuuekt aelaechiiyngraay odyaihkhwaamsamkhaykabkhwaamsadwkainkaaredinthaang kaarechuue`mt`snaambin aelaokhrngsraangphuuenthaanthiiechuue`thuue`aid maakkwaacchudhmaayplaaythaangechingphcchyphayhruue`phuuenthiihaangaiklesnthaangrahwaangpraeths (International Route Preference): samhrabkaaredinthaangtaangpraeths Baby Boomers mungenncchudhmaayplaaythaangrayaaiklaine`echiiythiikhunekhy echn maaelechiiy yiipun ekaahliiait `inodniiechiiy aelatlaadphuumiphaakhaiklekhiiyng odypacchcchayhlakainkaareluue`kesnthaang aidaek khwaamsadwkainkaaredinthaang enguue`naikhwiichaathiiaimchabch`n maatrthaanrabbsaathaarnsukh aelakhwaamkhunekhythaangwathnthrrmbrikaaresrim kaar`apekrd aelaruupaebbprasbkaarn (Ancillaries, Upgrades & Experience Preference): Baby Boomers epnklumthiimiiaenwonm `apekrdthiinangaelachuue`brikaaresrim echn samphaaraaelaprakankaaredinthaangsuungthiisud emuue`ethiiybkabecchen`erchan`uuen sath`naenwkhidkaaredinthaangthiiaihkhwaamsamkhaykabkhwaamsadwksbaayaelakaarldkhwaamesiiyng odyniymprasbkaarnthiisngb luekchuengthaangwathnthrrm aelaaidrabkaar``kaebb`yaangphithan maakkwaakaarth`ngethiiywthiierngriibhruue`ennkhwaamtuuenetnsuungkhamaenanamcchaak AirAsia MOVE samhrabphanthmitrdaankaarth`ngethiiyw (Opportunity):ephuue`ekhaathuengklum Baby Boomers `yaangmiiprasiththiphaaph phuuprak`bkaarth`ngethiiywkhwrphathnaaaephkekcchradabphriiemiiymthiiennkhwaamsadwksbaayepnhlak odyrwm kaar`apekrdthiinang samphaara aelaprakankaaredinthaang aihs`dkhl`ngkabphRtikrrmkaarcch`nglwnghnaaainchwng 15-60 wan phr`mnamesn`aephkekcchphakrayayaawechingsukhphaaph brikaarrabsngradabphriiemiiym aelabrikaarkh`nechiiyrcchaincchudhmaayplaaythaangthiimiikaarechuue`mt`dii odyennkhwaamsngb khunkhaathaangwathnthrrm aelachwngRduukaaledinthaanghlakain aitrmaas 1 aelaaitrmaas 4 ephuue`s`drabkabaenwkhidkaaredinthaangthiiwaangaephnlwnghnaaaelaennkhwaamsbaaykh`ngklumniiGen X: nakedinthaangsaaysmdul thiiaihkhwaamsamkhaykabkhwaamsbaay khwaamkhumkhaa aelaewlaaaehngkhr`bkhrawklum Gen X (ekidpii 1965-1980) epnnakedinthaangthiimiikhwaamsmdulaelakhabekhluue`ndwykhwaamkhumkhaa odyniymwaangaephnkaaredinthaangaimyaawaimkrachanchidcchnekinaip aelakracchuktawainkaaredinthaangchwngplaaypiiepnhlak tawe
