📋 Tender Overview
In the context of escalating operating costs and unpredictable fluctuations in consumer behavior, data fragmentation is eroding up to 30% of the efficiency of retail businesses. Its time for the distribution game to no longer be a race for point-of-sale scale, but a competition for decision-making speed based on real data. Download When data is scattered and distribution channel management software is outdated, businesses will have difficulty with distribution. Vietnams retail industry is entering a landmark transition period. No longer simply a story of bringing goods to market, the distribution problem has now become a complex matrix of logistics, inventory management and optimizing multi-channel customer experience. However, the paradox lies in this: While the market moves at digital speed, many businesses are still managing huge distribution systems with discrete, manual and unconnected tools. Black holes swallow up business profits. Latest data shows that waste in the supply chain in Vietnam is at an alarming rate. Up to 20-30% of operational inefficiencies come from administrative blind spots: lack of ability to monitor the entire process, cumbersome manual processes and, most seriously, fragmented data. A Sales Director of a fast-moving consumer goods (FMCG) company once shared: The biggest pain in distribution is not knowing where the goods are and when the money will arrive. This is the harsh reality when business data is scattered, partly on the old distribution management system (DMS), partly in the distributors Excel files, and the rest floating in online chat groups. The consequence of this fragmentation is information fracture. Managers often have to make decisions based on delayed reports instead of real-time data. Manual reporting is not only slow but also lacks predictability - an important factor to optimize inventory or launch promotions at the right time. Another figure shows that the productivity of the field sales team is fluctuating up to 40% between regions. This shows a lack of standardization in processes and laxity in sales line supervision. Without accurate measurement tools, businesses both lose opportunity costs and incur excess operating costs. To help Vietnamese businesses get closer to these technology trends, the MARTECH 2025 event organized by CTO Vietnam Network and Viettel Solutions officially took place on December 23. With the central theme of AI Distribution, the event delves into analyzing how AI is reshaping the FMCG industry and multi-channel operations in Vietnam. AI reshapes FMCG distribution Identifying the pain of the industry, Viettel Solutions has entered the distribution management solution market with the Viettel DMS ecosystem. Unlike individual sales management software, Viettel DMS is designed as a comprehensive online distribution management platform, completely solving the problem of broken connections. The core strength of this system lies in the ability to chain every link in the value chain: from Manufacturers, Distributors, Agents to the final Retail Point. Download Mr. Nguyen Chi Nhan (person sitting in the middle), Deputy Director of Southern Enterprise Customer Center (Viettel Solutions) spoke at the MARTECH 2025 event. When all activities are posted on a single platform, transparency is established. Sales staff can record orders right at the point of sale via smartphone, monitor sales to track routes and KPIs in real time, while the accounting department controls debt immediately. According to Viettel Solutions, using Viettel DMS helps increase the number of orders, thanks to sales staff having more time to take care of the point of sale instead of making manual reports. At the same time, operating resources are saved up to 20%, opening up space for businesses to expand coverage and find new customers. The bright spot in terms of technology is Viettel DMS built according to Cloud Native architecture, 100% owned by Viettels engineering team from design to operation. This ensures compatibility with any cloud computing infrastructure, operates on multiple platforms, and allows for flexible customization with over 250 features. This is something that pre-packaged solutions from abroad are often difficult to meet in a specific market like Vietnam. With Viettel DMS, at first we implemented a tailor-made format according to the needs of each business. After a while, we standardized and built into an open, flexible platform, shared Mr. Nguyen Chi Nhan - Deputy Director of Southern Business Customer Center, Viettel Solutions. DMS Insight & Tessel AI: When the analytical brain combines with eyes observing the market If Viettel DMS is the muscle that helps the distribution system operate smoothly, then DMS Insight is the brain that analyzes and converts huge operating data into valuable information to support businesses in making faster and more accurate decisions. This is a Business Intelligence (BI) platform deeply integrated in the Viettel ecosystemDMS, plays the role of consolidating data and providing real-time reports and warnings for all retail and distribution activities. Along with that, Viettel Tessel AI is likened to the eyes of the system - directly observing the market and points of sale through image data. Applying computer vision technology (Computer Vision), Tessel AI allows automatically recording display status, product coverage and level of standard compliance at the point of sale, replacing manual reports that are subjective and have high latency. The combination of DMS Insights brain and Tessel AIs eyes helps businesses see a comprehensive distribution picture, from transaction data to market reality. Firstly, increase the speed of decision making through live dashboards. DMS Insight, and compare it with field image data recorded by Tessel AI. The time to synthesize and analyze data is thereby reduced by 50-70%. Second, optimize operational activities. Automatic warnings about inventory, debt and point-of-sale cover
