📋 Tender Overview
Data is not only a measurement tool, but also becoming a strategic property to shape the operation of modern newsrooms, but to turn the data into real value, the press needs an overall strategy, a moral ecosystem and appropriate digital skills. The discussion session Data is the root of the modern editor - Photo: VGP/Van Hien This is the core issue that experts participate in the discussion with the theme Data is the root of the modern editor in the framework of the National Press Forum, on the afternoon of 20/6, experienced from one of the leading newsrooms in the press press, Ms. Nguyen Thu Huong, VnExpress, the data of Vnexpress, Loyalty and revenue growth At VnExpress, data is classified in 5 groups: readers, behaviors, articles, advertising and feedback. 3 core systems include: article data management system (VA), readers (ADP) and advertising (SIS), allowing the editor to operate almost the entire editorial process ..., from selecting topics to personalization of display interface, content, and advertising for each reader. However, according to Ms. Huong, data is only really valuable when attached to clear goals. If not, the data can become garbage, not gold. Do not let the data replacement of people make decisions, but let it be a tool to support the right decisions, Huong emphasized. At the perspective of technology enterprises, technology experts Ngo Manh Ha warns the editorial office still lacks the rules of internal data conduct, especially the personal data of the readers. Mr. Ha proposes the press agencies to issue separate policies on data protection, apply international standards such as ISO/IEC 2771, GDPR or the Law on Protection of Vietnams personal data, some recommended technical measures include: encryption, decentralization of access data, identification of identification data and analysis, anonymous before sharing. At the same time, it is necessary to train a team of reporters and technicians to properly understand the privacy and morality. From the editorial management perspective, journalist Le Xuan Trung, Deputy Editor -in -chief of Tuoi Tre newspaper said: To keep the readers loyal, first to understand who they are. In the discussion session personalize the content to keep the readers loyal, Mr. Trung proposed a 3 -step process, which is a survey of readers through sociological questionnaires, classified according to characteristics and behaviors, then designing Content care programs such as suggesting articles according to preferences, periodic newsletters, inviting to join the member community. Technique, Mr. Trung emphasized. When the readers behavior changed rapidly, the journalism business model fluctuated continuously, the main data was a valuable raw material to make the right decision. But to turn data into a competitive advantage, the newsrooms need more than a computer system that is vision, strategy, morality and human being.
