📋 Tender Overview
Action was carried out in alliance with the NGO Word Vision, within the framework of the Mi Economic Independence project, which develops the MIDIS program.The Together of the Ministry of Development and Social Inclusion, in alliance with the NGO World Vision, trained in the use of digital tools to 45 Cusquenas users, mostly Quechua -speakers, who are associated and dedicated to artisanal textilery, with active ventures in the districts of Ccatca and Ocongate, in the province of Quispicanchi, Cusco region.
This action was carried out as part of the My Economic Independence project, which promotes the Together Program, in order to strengthen the employability of its users and the development of entrepreneurship.
For the development of such training, Together in Cusco identified artisans so that they can learn to improve their production and digital marketing, seeking to expand the national and international market, through digital platforms, such as Facebook and WhatsApp.
The training was developed on the technological platforms of the PAIS program and in three modules: formalization from the procedure for formalization, virtual derivation to SUNARP and the orientation to obtain the RUC; Financial inclusion; and digital marketing, from digital literacy.
The last module consisted of the visualization of tutorial videos in Quechua, the use of the different tools of social networks such as Facebook marketplace, WhatsApp Business; In addition to the preparation of catalogs and the use of the digital wallet.
In this way, the associations managed to create their virtual stores on Facebook, where they could spread their textile products with the design of their catalogs and thus offer their products to a much broader audience.
Nely Condori Cuicari, of the Pacha Paqariy Association, of the Ocongate district, commented that the sessions developed by World Vision allowed them to learn marketing strategies to place their textile products.
For me, it was very important to be able to prepare a catalog in a web application to show my products. In addition, we understood how necessary a digital wallet is, because many times our customers do not load effective and thus do not lose a sale, he said.
For its part, Filomena Yana Quispe, president of the Pacha Paqariy Association, stressed that, thanks to these workshops, they can improve their ventures, because they have been able to create a Facebook page where you can contact them and expand their client portfolio, in addition to learning the commercial use that can be given to WhatsApp. There are many things that we have learned and that will help us to grow, he said.
Thanks to this initiative of the Midis program, Andean and Quechua -speaking women are already selling their first products through digital trade, gradually being self -sufficient and directing their entrepreneurship with technology.
Cusco, April 14, 2025
Communication and Image Unit
Together
