📋 Tender Overview
This year, the PROMPERU Tourism Lab workshops stand out, aimed at improving the business competitiveness of the tourism sector through training, promotion and information management tools.With the aim of strengthening joint planning, the competitiveness of the sector and the decentralized promotion of Perus destinations, the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) has been developing work meetings in various regions of the country, spaces that allow the coordination of actions with authorities, unions and tourism entrepreneurs towards 2026.
These meetings have made it possible to socialize tourism promotion plans, review the results obtained in 2025 and collect contributions from the public and private sectors to strengthen the regional tourism offer. These spaces highlighted the importance of generating joint strategies that allow positioning new tourist attractions, improving destination management and strengthening information on regional tourism demand.
So far, decentralized meetings have been held in the regions of Lambayeque, Amazonas, La Libertad, Cajamarca, Ucayali, Pasco, Huanuco, Callao, Lima, Tacna, Cusco, Ayacucho, Madre de Dios, Puno, Apurimac, San Martin, Huancavelica and Moquegua. As part of its strategy of technical support to the regions, PROMPERU will continue to hold meetings in the coming weeks, in the regions of Loreto, Piura, Tumbes, Ancash, Ica, Junin and Arequipa, among other regions.
Likewise, in some regions of the country, workshops called PROMPERU Turismo Lab are being developed with the aim of strengthening the competitiveness of the sector through the effective use of digital tools and services of the institution such as Turismo In, Aula Virtual, Y Tu Que Planes, the Peru Brand Licensees program and the steps to be a co-exhibitor at international fairs.
These actions are part of the commitment of PROMPERU, an entity attached to Mincetur, to consolidate a decentralized tourism promotion model, which allows gathering the needs of each territory, strengthening institutional articulation and generating strategies aligned with the reality of the destinations.
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