📋 Tender Overview
It was in workshop aimed at the institutions staff and servers to strengthen the knowledge and scope of the use of technology in scientific dissemination and disseminationArtificial intelligence known as (AI), has transformed social networks, improving user experience, optimizing the content and allowing the creation of new functions. However, it is important to know the characteristics, benefits and limitations that each of them give us, in order to give them the best use and application, especially when it comes to providing content in public health issues.
Therefore, and in view of the importance of continuing to strengthen and update in the use of information technology to INS personnel, the Institutional Communication and Image Unit (UCOM), carried out the workshop on Management of social networks with artificial intelligence, in the auditorium of the headquarters of Jesus Maria.
This training was in charge of Mr. Dante Palomino, Community Manager of the UCOM in the INS, who gave scope and recommendations of what social networks are and how to generate impact interest content, at the Facebook level, Instagram, Tiktok, among others.
Communication in networks must be clear, reliable, timely, empathic and interactive, because we must bear in mind that, in networks, each message counts, said Dante Palomino of the UCOM-INS.
Another important resources set out in the workshop, was the use of photography and its characteristics in social networks, considering formats of size and form, according to what each of them demands.
Among the requirements required by a photograph to generate attractiveness in the public that follows the networks are, lighting, framing, angle, background and quality, being in the case of texts, copy, the most demand, when it comes to writing for networks that allows to capture the attention of the audience and motivate it to perform a specific action.
The third and final part of the workshop was aimed at applying artificial intelligence with very use applications today such as the CAT GTP, Midjourney, Deepseek. To do this, it was taught that it is and how to use the PROMPT, which is how the set of words in instruction or question is known, with which you can interact with artificial intelligence systems to generate content or conversations.
Throughout the day, practical exercises were developed among the attendees, which allowed them to apply the information developed in simple examples that helped them to experience for themselves, everything learned.
